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Global Sources - Multi-language

  • Grabs $2.2 Million To Find Your Next Top Engineer

    Meet, a new take on engineer recruitment companies. isn’t your average headhunting agency and has opted for a more scalable model that should work for both engineers and recruiting companies. Three months after its beta launch in France, the company just raised $2.2 million (€2 million) from Alven Capital, Elaia Partners, Ventech and a few business angels. Read More
  • Grabs $2.2 Million To Find Your Next Top Engineer

    Meet, a new take on engineer recruitment companies. isn’t your average headhunting agency and has opted for a more scalable model that should work for both engineers and recruiting companies. Three months after its beta launch in France, the company just raised $2.2 million (€2 million) from Alven Capital, Elaia Partners, Ventech and a few business angels. Read More
  • Babies' Poop Faces Captured in Glorious Slow Motion in Award-Winning Pampers Ad

    Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of babies' faces as they poop is a gamble that Saatchi & Saatchi London decided to take. Its "Pooface" video for Pampers baby wipes is literally 75 seconds of what I just described.

    Oh, and it was filmed in slow motion (400fps!) and set to Strauss' "Thus Spake Zarathustra," which we all recognize from every other film project that either aspires to or mocks maturity. It's also "Nature Boy" Ric Flair's theme music. I honestly can't decide which of these is the less dignified use of that song.

    In any case, the spot won a bronze Lion in Film at Cannes, and a silver and a bronze in Film Craft, so clearly Cannes judges are into this kind of potty humor. Not bad for a glorified YouTube Vine compilation with better production values. (The concept has also been floating around for years, mostly in scam ads.)

    Also, is it me or does the baby at 0:44 look like a young Nathan Lane?
  • "The least productive people are usually the ones who are most in favor of holding meetings." @Inc @MarlaTabaka
  • Roomblocker (YC S15) Is Modernizing Group Hotel Reservations

    If you’ve ever had to reserve a block of hotel rooms for a conference or wedding, you know how complicated the process can be. YC-Backed Roomblocker is a service that handles the entire group booking process, from gathering bids to accepting reservations for people in the group. Here’s how Roomblocker works: First, the company assigns each group organizer to a dedicated… Read More
  • How a Photographer and a Scotch Brand Created an Amazingly Cool Underwater Image

    One hundred feet below the surface of an ancient sinkhole in Tulum, Mexico, a team of 13 divers, one ambitious photographer and a model in a straw hat are hyperaware that they're swimming dangerously close to a toxic layer of hydrogen sulfide, all in the name of the perfect photo.

    Halfway down the sinkhole, the chemical layer creates a mystical white cloud in an otherwise crystal-clear body of water. It gives the illusion of an underwater river flowing through the cenote. This spot is where photographer Benjamin Von Wong dreamed of recreating the image of an ancient Chinese cormorant fisherman for his Ballantine's "Stay True" series.

    A collaboration between Ballantine's Scotch whisky, production company Archer's Mark and Von Wong, the short film "Benjamin Von Wong's Underwater River" is the fourth installment in the Ballantine's series.

    The goal of the series is to "marry up who we are as a brand with content and experiences [consumers] will actually engage with in an authentic way," said Tom Elton, senior global brand manager for the whisky. In other words, they just want to show off something cool.

    Von Wong's style, method and attitude were a perfect fit for the series, said Alex Wilkinson, senior account director at M&C Saatchi Sport & Entertainment. "[Ballantine's] is for people who are driven by an inner conviction and a strong self-belief that enables them to push the boundaries of what's possible in their chosen field," he said.

    The branding in the films is minimal, almost nonexistent, because the desired audience doesn't want brands to push their ideas on them, Elton said. "They will only really buy into branded content that is on a par with anything else they might see online on any given day," he added.

    So, how did such a complicated stunt come together? And why choose such a dangerous spot to shoot?

    "The layer is so unique that to not film in or near it would have been a huge missed opportunity," said Adam Booth, head of production for Archer's Mark. The production team spent two weeks planning, doing detailed research and building a team of specialists to pull off the complex shoot. On set, a "wet team," comprised of cave-diving specialists and an underwater film crew, had to figure out how to build and light a set 100 feet beneath the surface.

    Model Lance Lee Davis, a diver, needed to hold his breath for minutes at a time, putting on an oxygen mask to refuel between takes.

    "One of the most enjoyable things about visual storytelling is having the privilege to be able to explore rich environments around the world and work with ingenious professionals who are specialists in their respective fields," said Booth. "This shoot provided us with the opportunity, perhaps more than anything else we've ever done, to experience that, and we're incredibly proud of the end result."


    Client: Ballantine's
    Agency: M&C Saatchi Sports & Entertainment
    Agency Producer: Alex Wilkinson
    Account Manager: Daniel De Freitas
    Production Company: Archer's Mark
    Director: William Williamson
    Producer: Paz Parasmand
    Production Manager: Paul Upton
    Head Of Production: Adam Booth
    Managing Director: Steven Jamison
    Local Producer: Dominique Duneton
    PA / Photo Assistant: Gustavo Gusgar
    Assistant: Karim Hija
    Underwater DOP: Robert Franklin
    Underwater Assistant: Katharina Brown
    Focus Puller: Jack Stevenson
    Land DOP: Will Hanke
    Sound Recordist: Carlos Valdez
    Drone Operator: Jonathan Alzak
    Diving Supervisor: Richard Schmittner
  • How the New York City Football Club Is Building Its Brand One Fan at a Time

    Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City FC.

    Backed by English Premier League club Manchester City FC. and Major League Baseball's New York Yankees, the team made its debut in March and plays home games at Yankee Stadium. Glick, president of the New York club and former vp, marketing and team business development at the NBA, CMO of the New Jersey Nets and marketing chief of Manchester City, talks about soccer's future in the Big Apple.

    Adweek: Does it help American soccer to have another team playing in the media capital of the world?
    Glick: Yes, definitely. There are an estimated 2 million soccer fans in New York. There are more soccer fans here than in any other city in the U.S. There was a long-standing passion for soccer that needed to be better served. We wanted to give birth to a new club for New Yorkers, to build it with New Yorkers. It also helps the other club in town [the New York Red Bulls, which play home games in Harrison, N.J.]. Creating a rivalry is good for both clubs, it's good for Major League Soccer, and it's good for the continued elevation of soccer in the U.S.

    Building a team with New Yorkers, how does that work?
    We have a digital program called City Voice, which is a real-time opportunity for us to get instant feedback and opinions from our supporters.

    Can you give us an example?
    Our fans inspired what the ingredients of our logo should be. Then we put a celebrated New York artist, Rafael Esquer, on the case, and he came up with a couple of designs that fit that inspiration. Of course, the fans were able to vote. There was a resounding call for one of the two—it got about 80 percent of the vote.

    Is City Voice also a data-collection device to help target sponsor messages?
    Yes, it does allow us to do data collection, but that's secondary. The core purpose is to facilitate a dialogue and serve as a listening device.

    What other marketing have you done?
    One of the positioning statements we've used is: "Welcome to the Club." This is significant because we're not only building a team, we're also building a club. This is a family. It's something we want our fans to feel a sense of belonging to.

    What's the media mix?
    A big part of the marketing mix is television and digital. We have a young, well-educated, tech-savvy, high-earning season ticket base.

    The typical season ticket holder is in their mid-20s to early 30s. They're professional, well-educated, working in Manhattan. For two out of three, they have not had a season ticket and do not have a season ticket to another sport. They are affiliating for the first time. They've grown up with the sport, and they're passionate about the sport. We've sold 17,000 season tickets so far. Our goal was 17,000—and we're not even halfway through the season.

    How about sponsorships?
    We have great sponsors like Etihad Airways, New York-Presbyterian Hospital, the Tri-State Ford Dealers, Heineken. Heineken is looking for that 21-to-34 demo, and they are huge believers in soccer. They've taken a big position with New York City Football Club. They're also the official beer of Major League Soccer. We've been doing a lot of co-branding on Heineken's trucks. At our very first game in Orlando [against Orlando City FC., the league's other 2015 expansion team], we had a massive viewing party, which Heineken threw. We have about 30 pub partners around the area doing viewing parties with Heineken, with fans congregating and watching home and away matches either on [NYCFC broadcast partner] YES Network or on [MLS partners] ESPN, Fox Sports or [Univision's] UniMás, depending on who has the game.

    What about Etihad Airways? It's the team's jersey sponsor. What else have you done with them?
    We had a launch party at the Boathouse in Central Park with Etihad. That's the first big thing that we've done. We'll be working with them around tourism���for New Yorkers traveling West to East, as well as for people from around the world coming to New York on Etihad. We'll also be working on targeted business-class promotions.

    Are you looking to play exhibitions overseas? Maybe visit Manchester City FC. and do some co-marketing?
    There's a lot of star power on our team. We have David Villa, Frank Lampard and we have U.S. National Team player Mix Diskerud. New York City, as it should, has some big stars. This will give us the currency and the relevance to play games in different parts of the world.

    You're planning to build your own stadium. Where does that stand?
    It will need to be in one of the five boroughs, it needs to be centrally located, and it needs to have great public transportation. We're looking at lots and lots of sites. But we're not in a hurry. Yankee Stadium really is a great first home. The experience there is excellent. It's easy to get to. It's a venue with real gravitas. It's iconic around the world.

    What's the timetable?
    We're hopeful of being open in the first five years.

    Since New Yorkers always demand a winner, do you have a timetable for when NYCFC will be an MLS Cup contender?
    Expansion brings challenges in assembling a team from scratch, and getting the team to play well together. We've had a slow start. We're still very focused on being in the playoffs this year. That requires a top-six finish. We're within striking distance. We think we'd be capable of winning the MLS Cup within our first few seasons.

    Would you be a Cup contender in time for the new stadium?
  • Fond Farewells Flood Twitter After Death of Burt's Bees Cofounder

    Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances.

    Shavitz was the namesake and face of the brand he launched 31 years ago in Maine with Roxanne Quimby, who teamed with the bearded beekeeper to develop personal care products—most notably tubes of lip balm and tins of hand salve.

    His weather-worn face, thick beard and train conductor's cap were core to the company's logo as well as emblematic of its place in American business history as a pioneering artisanal marketing player. Burt's Bees later moved to Durham, N.C., and eventually sold for $925 million to Clorox in 2007.

    The brand has sometimes been perceived as "hippie niche," yet its cultural impact had often been underestimated: #BurtsBees trended nationally on Twitter this morning as news of Shavitz's death spread. His products clearly had countless, loyal fans.

    Our co-founder and namesake, Burt Shavitz, has left for greener fields and wilder woods, but his spirit lives on.

    — Burt's Bees (@BurtsBees) July 5, 2015

    RIP #BurtShavitz #BurtsBees a creative visionary

    — Seamus Mullen (@SeamusMullen) July 6, 2015

    The creator of the world's best lip balm has passed away. Burt, thank you for dreaming...#BurtsBees

    — sharon k roberts (@teachdance11) July 6, 2015

    Was lucky enough to visit the #BurtsBees HQ in NC. A beautiful, inspiring company! Sad to hear Burt Shavitz has died

    — Vanessa M Neshevich (@VanessaNeshevic) July 6, 2015

    Sad to hear about the passing of @BurtsBees Burt Shavitz, green beauty pioneer. He was a reverent observer of nature.

    — Canadian Living (@canadianliving) July 6, 2015

    Always look up to old timers like Burt. Old man who loved the woods, skyping his dog and shootin guns. What a badass. #burtsbees #ripburt

    — Evan Sittler (@ESittlerDesigns) July 6, 2015

    Lastly, Twitter being Twitter, there were many folks who—instead of tweeting something solemn—authored corny, pun-fueled jokes. But you never know. The famously enigmatic Shavitz may have found a few of them amusing, and the diverse nature of the reactions to his passing seem to point to the footprint he left in the marketplace more than anything else.

    The co-founder of Burt's Bees has died. I don't know why I'm telling you. It's none of my beeswax.

    — JustaGuyontheNet (@NoPants4OldMen) July 6, 2015

    RIP Burt's Bees Burt. May you live on in our memories, your beard majestically full, your lips un-chapped.

    — Lauren Duca (@laurenduca) July 6, 2015

    The guy who founded Burt's Bees died... What a buzzkill :(

    — Eli Braden (@EliBraden) July 6, 2015

    Now when I put on my Burt's Bees I'll always think of a dead man.

    — Jason Gore (@sonicdork) July 6, 2015

    The Burt's Bees guy died today. His beard could not save him.

    — Marc McDonald (@MarcMcD) July 6, 2015
  • How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

    Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.

    With a team of close to 100, the agency, which says it doesn't typically submit work to costly competitions like Cannes, decided 2015 would be its winning year. The Cannes judges agreed.

    Chairman and executive creative director Steve Stone said he knew his agency had a Lions-worthy idea with the EA Sports Madden Giferator. To promote the Madden NFL 15 video game, the Giferator pulled live game footage and created GIF ads in real time. The ads targeted users based on their favorite teams, and the campaign later opened up, allowing football fans to make their own sharable, smack-talking GIFs.

    "The idea was we wanted to come up with some sort of tool where millennials could talk to each other, interact, trash-talk and create shareable things that felt relevant to them," Stone said.

    The Giferator scored the agency six of its eight lions—two gold, two silver and two bronze. Heat's work on the amusing Madden Season spot below, which stars Dave Franco and Kevin Hart, scored the agency its last two lions—one gold and one silver.

    Aside from building a sturdier shelf in the office to support those eight heavy trophies, Stone said he thinks Heat will continue to work and succeed in the space of real-time creativity.

    "In addition to feeling like we have a handle on this integrated real-time stuff, combined with content and film, is a great feeling for us," he said. "There are a lot of places out there that can't do both well. They can do one well. We can do both."

    Here's a complete list of Heat's wins:

    Giferator, Creative Data—Use of Real-Time Data
    Giferator, Mobile—Social for Mobile, Response/Real-Time Activity
    Madden Season, Branded Entertainment—Best Use of Music
    Giferator, Mobile—Craft, Content
    Giferator, Cyber—Online Ad, Innovative Online Ad Solution
    Madden Season, Branded Entertainment—Fiction, Online
    Giferator, Cyber—Social, Use of Co-Creation and UGC
    Giferator, Cyber—Social, Response/Real-Time Activity
  • Al via la terza edizione del Premio Europeo per l’imprenditoria digitale

    Europioneers, un’iniziativa della Commissione europea, ospiterà per il terzo anno consecutivo il concorso per l’imprenditoria digitale in Europa. Quest’anno la cerimonia di premiazione avrà luogo nel contesto dell’evento Slush, il 12 Novembre, a Helsinki. Lo scopo di Europioneers è celebrare il successo degli imprenditori digitali nell’Unione Europea e fornire loro una piattaforma dove entrare in […]

    Continua Lettura

    Continua lettura dell' articolo Al via la terza edizione del Premio Europeo per l’imprenditoria digitale - Inside Marketing.
  • Future makes significant acquisition with purchase of Net Communities

    Publisher Future has today (6 July) announced the acquisition of award winning digital advertising solutions company Net Communities.

    The aim of the deal is to use Net Communitues' skillset to extend its digital reach within the UK’s technology and games markets.

    The acquisition bolsters Future’s technology portfolio which includes brands such as Techradar, T3 and Gizmodo UK and will see an additional 10 million monthly users added to its already 8 million strong base.

    Future’s business Technology proposition will also be strengthened by the acquisition because of Net Communities’ sites ITProportal, ITReviews and ITWhitePapers, which combined with Future’s B2B sites TechradarPro and Lifehacker UK deliver an audience of over 2 million IT professionals.

    Zillah Byng-Maddick, chief executive of Future, said: “This acquisition of Net Communities is a strategic opportunity for us to leverage the synergies and specialism between the two businesses.

    "Future has a strong track record in the tech sector connecting audiences with technology and lifestyle brands. Our combined audience reach will now ensure we are able to unlock the best commercial deals in the UK market place.”

    Andy Evans, Net Communities chief exectuive and founder, added: “There has been a long standing mutual admiration between Net Communities and Future, so this opportunity was an obvious fit for both business.

    "As a result, this acquisition came together very naturally enabling Future to deliver exceptional market reach across some of the most admired web properties consumer and B2B technology. The Net Communities team and I are very excited about the opportunities that can be created as we move forward in unison”
  • Les Mills taps gyro Manchester to grow fitness brand

    Fitness brand Les Mills has selected gyro Manchester to shape and grow its offering to corporate markets worldwide.

    The appointment sees gyro Manchester partner with Les Mills to develop a business-to-business value proposition and multi-tiered global campaign that will be executed across multiple channels in numerous markets worldwide.

    Founded in the 1980s Les Mills provides choreographed exercise-to-music group fitness classes to health clubs worldwide and is renowned for its Body Pump and Body Combat workout programmes.

    “Our mission is simple; we want to create a fitter planet and to do this we need more clubs and facilities delivering Les Mills programmes. We know we can’t achieve this alone and that’s why we have engaged gyro to help us create a truly global and world-class business-to-business strategy which will propel us and our club partners to realising 20 million live workouts every week by the year 2020. Growing our brand presence and penetration in new and existing markets is critical to building a fitter business,” said Phillip Mills, chief executive officer at Les Mills.

    Danny Turnbull, managing director of gyro Manchester, added: “Les Mills is a cult brand with a dedicated following amongst fitness instructors and fitness fanatics. We are honoured to be tasked with helping expand its offerings into new markets and audiences, as Les Mills looks to sustain its incredible growth trajectory.”

    Over the last three decades Les Mills has grown to more than 15,000 gyms and health clubs in 75 countries, with an estimated 90,000 instructors worldwide and an estimated six million participants attending a Les Mills class each week.
  • Amazon extends its cloud service to mobile

    Amazon has expanded its online cloud sharing service to mobile platforms with the release of a dedicated app on iTunes, Android and the Amazon store.

    Similar to its rivals, The Cloud Drive app will tailor aspects of its already established service to suit mobile such as automatically uploading photos from smartphones into Cloud Drive. It has been made available on iOS, Android and comes built into Amazon’s Fire Phone.

    While Amazon’s entry into the mobile cloud service has long been preceded by Dropbox and Google Drive, it is the cheaper of the options offering unlimited photo storage and 5GB of video space for $11.99 per year and $60 for unlimited storage for both photo and video.

    Cloud Drive




    The app uses a similar folder set up already established on the desktop versions which includes folders like pictures, videos and docs. File sharing is available through the app via links which can be made public and shared on social media as well as the option to attachment files through emails. Users will also be able to stream music and videos stored on the app although this is service is basic in comparison to other music streaming services.

    The interface and functionality of the app basic in comparison to what Google, Apple and Microsoft offer however Amazon’s expansion of Cloud Drive into mobile is a significant first step which is likely to develop.
  • Millennials: the best Silicon Valley company to work for is one you’ve probably never heard of

    So you’ve decided to pack up your college dorm or meager apartment to make it in the wide world of the Silicon Valley. Congrats! Tech companies require your fresh faces and unrelenting enthusiasm to help power them through to the next product release. But which companies are worth entering the Roman Coliseum of application processes for, and do they care about the Millennial way of life? Thankfully, Fortune has done a service to the 2.8 million graduates that have just recently flooded the job market with its inaugural list of the 100 Best Workplaces for Millennials. And if you’re itching to join the tech…

    This story continues at The Next Web
  • How much do you *really* accomplish during meetings? 5 tips to running more productive team sessions: @rhettpower
  • Pitch Your Startup In The TC Radio Pitch-Off On Sirius XM

    The best part of every TechCrunch Radio show (and trust me, there are tons of good parts) is the TC Radio Pitch-Off. For the last half-hour of each show, John Biggs and I bring on five of the coolest new startups we can find to pitch their product live on the radio. They each have exactly sixty seconds to share their story, at which point they’ll answer a few questions from a panel… Read More
  • Twitter Officially Launches Its Mobile Ads Manager

    Twitter today officially announced the launch of its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The button was recently spotted in the wild, ahead of a formal announcement from… Read More
  • Sid Lee Looks East in Its Sale to Hakuhodo

    Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan.

    The Montreal-based agency already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

    "We were looking for the proper way to expand our footprint to Asia while solidly maintaining our headquarters in Montreal," said Sid Lee executive chairman Bertrand Cesvet in a statement. "Teaming up with such a leading Asian organization will dramatically accelerate our achievement of this goal."

    Top accounts at Sid Lee include Absolut, Intel, Facebook, Adidas and Subway in Canada. The agency's annual revenue was not immediately available.

    For Kyu, Sid Lee rounds out a growing portfolio of shops that includes Digital Kitchen, SY/Partners and Red Peak Group. Terms of the Sid Lee deal were not disclosed.

    Kyu CEO Michael Birkin cited Sid Lee's reputation for "originality and foresightedness as well as its cultural relevance."
  • Step Inside EA Sports' Headquarters, Where the Kid in You Dreams of Working

    EA Sports has, for decades, been responsible for some of the most popular games on the planet. The Electronic Arts spinoff company counts wildly successful series like Madden NFL, FIFA and NBA Live in its product lineup. We took a tour of EA Sports' Redwood City, Calif., headquarters—a gaming Valhalla for employees and visitors alike, boasting, among other amenities, a full-size basketball court, myriad gaming stations and even a banged-up motorcycle adored by fans.

    "We want our employees to step onto our campus and immediately be immersed in the culture of our games and be reminded of the fun that we get to create every day," said EA Sports global creative team vp Dana Marineau. "At our headquarters in Redwood City, we have great perks, including a new fitness center, cafes and a never-ending supply of gaming consoles to keep you inspired and encourage creativity throughout the day."

    This story first appeared in the July 6 issue of Adweek magazine. Click here to subscribe.
  • How A Nobody (Like Me) Got 1,000,000 Followers On LinkedIn by @jtodonnell
  • BBC TV licence fee dropped for over 75s to reduce ‘pressure on tax payers’

    The BBC and the government have reached an agreement to drop licence fee charges for over-75s.

    On the news that the corporation is set to foot a £650m drop in licence fee income in 2017/18 as part of a government initiative to lessen the burden of austerity on the elderly, chancellor George Osborne has said that the publically funded body “should make savings”.

    Osborne said in a statement: “The BBC is a valued national institution that produces some of the finest television and radio in the world… the deal we have agreed with the corporation means that it will take on the significant cost of TV licences for the over-75s, easing some of the pressure on taxpayers who have to meet the country’s welfare bill, while also ensuring that our promise to maintain pensioner benefits is met in full over the next five years.

    “The decisions the BBC and the government have reached together will also secure its long-term future, with a funding model that is sustainable and can adapt in an age where technology is rapidly changing."

    Tony Hall, director-general of the BBC, added: “We have secured the right deal for the BBC in difficult economic circumstances for the country. This agreement secures the long term funding for a strong BBC over the next Charter period.”

    On future funding Hall welcomed the “end of the iPlayer loophole and the end of the broadband ring-fence”.

    Subject to findings from the Charter Review, the BBC will be able to adjust the fee to take into account on-demand viewing on the BBC iPlayer.
  • Chuck E. Cheese names Zimmerman as new agency

    Zimmerman Advertising has been selected as Chuck E. Cheese’s lead agency.

    The Omnicom agency will handle the brand’s strategy, promotion, media, and integrated creative elements. Previously, the Dallas-based Richards Group handled creative for the brand.

    The move comes as the company makes an effort to appeal to adults instead of just kids. Recently, it launched an updated menu that includes whole-wheat wraps and artisan pizza.

    Michael Hartman, chief marketing officer at Chuck E. Cheese, said: “Chuck E. Cheese’s has undergone a tremendous amount of change in the last year and we need an agency able to keep up with our breakneck pace and hunger for consumer insight. After a lengthy creative review, we found Zimmerman shares our vision for success and obsession with metrics.”

    Michael Goldberg, CEO of Zimmerman, said: “Chuck E. Cheese’s is a great concept with brand recognition off the charts. We are excited to work with a leadership team so focused on consumer experience. This is more than a legacy brand, it’s a great restaurant. As long as families with young kids are eating out, our opportunity is more frequent consideration.”

    Zimmerman Advertising is headquartered in Fort Lauderdale, Florida. Its other clients include Party City, Dunkin’ Donuts, and Boston Market.
  • 11 cringeworthy mistakes that could ruin your business @SujanPatel
  • Here is some ancient wisdom to restore perspective, clarity and peace @Riddleberger @Inc #success
  • 5 Ways to Make Your Working Relationships Better @AneseCavanaugh
  • Sid Lee Looks East in Its Sale to Hakuhodo

    Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan.

    The Montreal-based agency already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

    "We were looking for the proper way to expand our footprint to Asia while solidly maintaining our headquarters in Montreal," said Sid Lee executive chairman Bertrand Cesvet in a statement. "Teaming up with such a leading Asian organization will dramatically accelerate our achievement of this goal."

    Top accounts at Sid Lee include Absolut, Intel, Facebook, Adidas and Subway in Canada. The agency's annual revenue was not immediately available.

    For Kyu, Sid Lee rounds out a growing portfolio of shops that includes Digital Kitchen, SY/Partners and Red Peak Group. Terms of the Sid Lee deal were not disclosed.

    Kyu CEO Michael Birkin cited Sid Lee's reputation for "originality and foresightedness as well as its cultural relevance."
  • A Leadership Challenge: Close the 'Saying-Doing' Gap
  • Amazon’s new Cloud Drive app is a terrible piece of software no one asked for

    Every so often, Amazon brings us something special. Its new Cloud Drive app isn’t one of those products. At best, it’s a week one prototype that should have never made its way to your phone or tablet. The positives for Amazon’s Cloud Drive app are few. The iOS and Android app are similarly laid out, which bodes well for users that utilize both platforms. It’s also plain, which will make updating the app easier. Jump into the app, and you’re met with three folders: Documents, Pictures, and Videos. I have none of that in the Amazon Cloud, and that’s where…

    This story continues at The Next Web
  • How to keep women in STEM

    When thought leaders in the United States talk about the retention of women in STEM fields, emphasis is often placed on women who are just beginning their careers, or encouraging girls to study science in school. But what about women who are already in the pipeline? A 2013 paper published in Social Forces found that women in STEM fields are more likely to leave their jobs than women in other fields. How should companies work to keep the women who are already employed in STEM? In 2014, WISE (Women in to Science and Engineering), a group in the U.K., invited several…

    This story continues at The Next Web
  • Microsoft takes the fight to Google with redesigned Bing Maps

    Microsoft may have sent of some of its mapping employees over to Uber last week, but that doesn’t mean it’s giving up on improving Bing Maps. The company today revealed a redesign that looks a whole lot more like Google’s product – but that’s not a bad thing. Most obviously, the map now takes up nearly the entirety of your browser, with your search results organized into floating cards displayed to the left. These show information such as hours of operation and similar nearby businesses, and you can also add multiple destinations to view them all in one go when…

    This story continues at The Next Web
  • Will Carli Lloyd's Next Big Score Be Brand Endorsement?

    The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put on the $10 bill. But, while the chances that honor goes to her are probably not very high, the odds are considerably better that Lloyd will be seeing plenty of U.S. notes coming her way, regardless—in the form of brand endorsement deals.

    "Lloyd is like the LeBron James of women's soccer," said Anthony Fernandez, president of New York sports marketing firm Athlete Brand Management. "Brands are going to look at her as someone with potential."

    "Lloyd is already part of the Nike family, and we have a Summer Olympics coming up next year," added Chris Raih, founder and CEO of Los Angeles creative agency Zambezi. "The runway is lining up nicely; she's in a power alley right now."

    No kidding. Despite much of the pre-championship buzz going to the likes of Abby Wambach and Sydney Leroux, it was Lloyd who was the woman of the hour yesterday, scoring three times in the first 16 minutes, the last one a missile from midfield. Speaking to Fox Sports, U.S. Coach Jill Ellis called Lloyd "my beast… she's unbelievable. She's a rock star."

    According to Zambezi's data, the 32-year-old midfielder added 50,000 Twitter followers during those dazzling 16 minutes of play. Lloyd's website had to be rerouted to a dedicated server to handle the surge of visitors.

    But her endorsement prospects are solid for reasons that go beyond the win over Japan, spectacular as it was. In addition to being a stellar performer, Lloyd is a highly likeable professional with a squeaky-clean reputation. Unlike Hope Solo, who was arrested in June on two counts of domestic violence, Lloyd has no known skeletons in her closet.

    "She doesn't have a bad track record," Fernandez said. "She's a professional and maintains her integrity. There have been only positives about her during this whole World Cup experience."

    David Burfeind, chief strategy officer at creative shop The VIA Agency, said Lloyd is among an emerging group of young stars that have both talent and character, which he called "an extraordinary combination for a marketer."

    The brands that come knocking are likely to be those seeking to promote fitness and healthy living, according to Raih. Nutritional-supplements company Usana Life Sciences signed Lloyd as a brand ambassador in September.

    But Lloyd has the potential to score with much bigger corporate partners if recent examples are any indication. As Adweek reported last July, U.S. goalkeeper Tim Howard received dozens of offers within weeks of the 2014 FIFA World Cup in Brazil. And those high-dollar opportunities are no longer limited to just the boys. Mia Hamm, who won the Women's World Cup twice (1991 and 1999) and pocketed two Olympic gold medals (1996 and 2004), scored endorsement deals with Nabisco, Gatorade and Nike—which named one the buildings on its corporate campus after her.

    Which is not to say that Lloyd can just sit back and wait for the offers to roll in. "It's important to note that she's not only competing with other high-profile athletes," Raih said, "but competing against members of her own team." Alex Morgan, for example, has already inked deals with Cola-Cola, GNC, AT&T and others.

    "The bad news is that [soccer stars like Carli Lloyd] are lacking consistent media presence without a full-time league," said consultant Joe Favorito, who teaches sports marketing at Columbia University. But the good news, he added, "is that brands are really recognizing the power of men and women soccer players to speak to a growing young demo."
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  • Team England unveils Rugby World Cup 2015 shirt in social media launch

    Canterbury and team England have released the first images of the shirt the side will wear during the Rugby World Cup which they will be playing on home turf.

    During an event at Twickenham on Monday morning, the groups simultaneously published the first stills of the strip on their Twitter, Facebook and Tumblr feeds at 8.00am.

    The strip, unveiled by England captain Chris Robshaw was field tested fior over 220 hours, with its durability trialed over 250,000 miles to ensure the side has the best kit behind it.

    Stuart Lancaster, England head coach said: “Every player in the squad takes enormous pride in pulling on the England shirt. As a group, we talk about the unbreakable bond of the rose between former, current and future players and for this symbol to be emphasised in 3D form is a key feature.

    “We are grateful for the support of the fans and in the year of a home World Cup the power of the nation behind us can be the difference. It is great that it was the supporters who launched the shirt and that they have been central to the day.”

    The new England Rugby World Cup shirt will be available in store from 17 July.

    With the World Cup set to kick off 18 September, the body has signed up Dove Men+Care, Coca-Cola and Trinity Mirror as commercial partners.
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