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Need to Know – The latest US media & marketing news: Reddit rebels Pao rule, Facebook GIFs up & Amazon hits 20Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Amazon is set to launch a Prime Day sale to celebrate a total of two decades in business reports Cnet. The e-commerce giant will from 15 July, roll out new deals every 10 minutes throughout the day.
2. Facebook Messenger is testing GIF sharing features to make up ground lost to sites such as Tumblr – which specialises in hosting such content. TechCrunch reports that while the social network will still lag behind on such fronts, the Messenger app has expanded to facilitate the sending of rich media such as GIFs.
3. Redditors are appealing to have the site’s chief executive Ellen Pao removed from her positon following a protest blackout of much of communities. Business Insider announced that a petition calling for Pao's removal has reached over 100,000 signatures in just three days.
4. Facebook’s image screening process is under scrutiny after a gay teen’s story regarding his coming out was flagged and removed by the social network. Posted by story-sharing group Humans of New York, the captioned image was removed for reasons yet unknown according to the page’s administrator.
5. Twitter’s top secret real-time tweet aggregator platform – which is being marketed for live events such as awards and sports fixtures and breaking new, is rumoured to be called ‘Moments’. Mashable reports that the feature, which will be available to individuals who are not even logged in will be curated by content editors.
6. WPP has landed on Cuba shortly after relations between the island state and the US improved following president Obama lifting sanctions. MediaPost reports that the international agency has set up shop to prosper from what will likely be increasing western investment.
7. Chipotle stock has been predicted to drop as much as a fifth as the brand fails to combat dropping sales. Dropping sales and the removal of pork products could hurt the firm further after an already disappointing quarter.
8. JWT has snagged Kellogg’s Special K from Leo Burnett reports Ad Age. After 65 years as Kellogg’s lead agency, the firm has lost Special K US although it will continue to administer Europe and Canada operations.
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Lego has invested $150m to build a sustainable materials centre to develop non-oil derived plastics as part of its plan to be free of ABS plastic by 2030.
The extraction and refinement of oil used in the process of making 60 billion Lego bricks each year is responsible for three-quarters of the company’s carbon footprint.
Lego’s new sustainable materials centre will be built in Billund, Denmark and is expected to be ready by the end of next year. It will have around 100 specialists working on developing materials and ways to manufacture the colourful bricks from recycled plastics, organic material or alternative raw materials.
In recent years the Danish toy manufacturer has invested heavily in managing its carbon footprint by reducing the packaging size, introducing FSC-certified packaging and investing in offshore wind farms. CEO and president Jørgen Vig Knudstorp, said that following on from this the company would be “accelerating our focus on materials”.
A spokesman for the Lego Group, Roar Trangbaek, said that the brand is “looking at every opportunity out there that's more sustainable than what we have today” and suggested that the strategy “might involve recycled plastics, though it's probably more likely to be something bio-based, because of the challenges of recycling”.
The company is working with non-profit groups and universities around the world to assess the environmentally friendly potential of any new materials from production through to recycling. Other companies, including those beyond the toy industry, are being invited to join the research centre.
It’s been a busy week in the Creative Department with Publicis Dublin triumphing to be named Ad of the Week.
The series of fun print adverts for Iarnrod Eireann (Irish Rail) sees a raft of new words including Frummaging and Goggle-bluffing explained.
A mystery group stole 400GB of data detailing which governments are using Italian software to spy on peopleWords by Alastair Stevenson, Business Insider
An unknown group managed to steal and publish online over 400GB worth of data from the Italian "Hacking Team," the firm behind one of the most commonly used surveillance tools in the world.
The stolen data appeared on BitTorrent over the weekend and includes a wealth of information, including the source code of some of Hacking Team’s products, email messages, audio recordings, and client details.
The unknown attackers added insult to injury by hijacking control of Hacking Team’s Twitter account and using it to tweet screenshots of stolen emails.
Hacking Team is responsible for several tools used in government surveillance, including the DaVinci software. The software is commonly viewed as “legal malware” by security experts and is a key reason Hacking Team is listed as an “enemy of the Internet” by activist group Reporters Without Borders.
“Hacking Team’s ‘DaVinci’ Remote Control System is able to break encryption and allow law enforcement agencies to monitor encrypted files and emails, Skype and other Voice over IP or chat communication,” according to the Reporters Without Borders advisory on DaVinci.
“It allows identification of the target’s location and relationships. It can also remotely activate microphones and cameras on a computer and works worldwide.”
DaVinci’s infamy rose in 2013 when security company Kaspersky published evidence hackers, believed to be state-sponsored, were using the software to spy on political activists from the Middle East.
At the time of publishing, the hackers were still leaking information online. The hackers have already leaked information regarding requests and payment information from customers in a variety of locations.
Key locations include the United States, Russia, Germany, Australia, Italy, Poland, Spain, Switzerland, South Korea, Singapore, Thailand, Ethiopia, Morocco, Nigeria, Sudan, Mexico, Panama, Chile, Colombia, Ecuador, Oman, Bahrain, Saudi Arabia and Egypt.
Privacy activist Christopher Soghoian has reported finding a more comprehensive leaked file containing a spreadsheet detailing all Hacker Team's existing government customers.
Business Insider was working to confirm this claim at the time of publishing and will update this article as new information appears.
Read the original article on Business Insider. Follow Business Insider on Twitter.
David Barens doet de digitale marketing van klanten zoals ING. Met Ondertussen.nl specialiseert hij zich bovendien in jongerenmarketing.by Virginia Fiume via SCE Demos 7/6/2015 1:03:07 PM
Wat is het geheim van een effectieve viral video? Dat willen alle bedrijven die video inzetten om hun klanten te bereiken, natuurlijk maar al te graag weten. Walter Limpens van onderzoeksbureau Neurensics Neuromarketing Research onderzocht welke hersengebieden een video moet activeren om effectief te zijn. Hij geeft 7 tips voor een video die de aandacht […]by Virginia Fiume via SCE Demos 7/6/2015 1:14:25 PM
Smart has released a contrived ad making the point that bad cars cause road rage which sees children picking up on the foul-mouthed exposition of enraged drivers.
In a no holds barred video released on YouTube earlier this month, Smart unleashed young kids cussing and swearing on to the big screen. The 45 second slot, which features more than enough f-bombs, sees a kid faced with the question “who taught you to say that?”
He answers: “You.”
The proposition is that a Smart car is small, and easy to park, which will theoretically cut down on dirty language.
Smart car owners, is there any f***ing truth in this?
The Independent Press Standards Organisation (ISPO) has upheld a complaint against the Daily Telegraph over the story about a leaked government memo involving first minister Nicola Sturgeon.
The story, which claimed that the Scottish first minister secretly wanted David Cameron to be re-elected in the general election, was ruled to be “significantly misleading” by the press regulator.
The Daily Telegraph has been ordered to publish an adjudication on page two, with a front page reference as well as online publication.
The complaint to the ISPO claimed that the newspaper had breached Clause 1 (Accuracy) of the Editors’ Code after publishing an article on 4 April based on the leaked memo without contact Ms Sturgeon for comment.
Matt Tee, chief executive of the IPSO criticised the newspaper for failing to “take care not to publish inaccurate, misleading or distorted information”.
He said the article was “significantly misleading because the newspaper had failed to make clear that it did not know whether the account the memorandum presented was true” and ordered the correction.
Following the decision Nicola Sturgeon said she welcomed the “unequivocal verdict by IPSO on the Daily Telegraph's story, which is a victory for effective regulation of the press - and for the truth".
The first minister pointed out that the newspaper had failed to carry out "the most elementary of journalistic checks and balances" and failed in its "duty to ensure, as far as possible, that the stories they present to readers are fair, balanced and - above all – accurate".
The Parliamentary Standards Commissioner has launched a formal inquiry into the conduct of the former Scottish Secretary Alistair Carmichael who admitted full responsibility for the untrue facts contained within the leak.
The case has been brought before the Court of Session where Mr Carmichael's lawyers are fighting to have the attempts to oust him dismissed at a legal debate.
Chesca Leigh, a blogger, YouTuber, and comedian best known for her viral video “Shit White Girls Say to Black Girls, recently teamed up with MTV News to launch a new series called Decoded.
Each episode of the series - featured on the MTV News YouTube Channel - tackles social issues in short, “digestible,” millennial-geared segments that find the balance between serious and funny. Think Daily Show meets NowThis News. Episodes so far have included “Are Fried Chicken & Watermelon Racist” (the first of the series, which has already amassed 145,000 views), “Can You Change Your Race?,” and “Why Do Cops Hate this Phone?”
While addressing important issues, Leigh and MTV are attempting to reach young people via the mediums and formats that speak to them best.
“What makes our show different is it's a mix of sketch and vlogs,” Leigh told Found Remote. “We use humor to talk about certain subjects, but I also talk directly to the audience and interact with them. Even though we occasionally tackle trending stories, we're not traditional news. We’re not breaking stories or reporting. Instead the show takes a funny and straightforward look at topics that people might be confused about and "decodes" them to make them easier to understand.”
Millennials also seek interaction and providing feedback, and Leigh at the end of episodes provides a prompt, inviting viewers to post in the comments section. One can only imagine the types of comments posted on videos about race, but Leigh isn’t discouraged.
“The goal of the show is to get people thinking about these issues, so getting them to comment is probably the easiest way,” Leigh said. “It sounds basic, but if you don't ask for comments, some people won't say anything at all. Overall our comments have been pretty positive and even the not so nice ones really aren't that bad. (Just read the comments on "Shit White Girls Say...to Black Girls" they're horrendous!).”
Below, “Are Fried Chicken & Watermelon Racist.” New episodes premiere each Wednesday through August.
by Virginia Fiume via SCE Demos 7/6/2015 1:36:06 PM
Le p-dg de Havas Media France met en lumière le rôle du digital dans la réorganisation de la consommation média et celui d'une nouvelle fonction, les "connexion managers".by Virginia Fiume via SCE Demos 7/6/2015 1:46:11 PM
Cashback and voucher website TopCashBack has under gone a rebrand in a bid to better reflect its changing online audience and growing popularity.
A new hummingbird logo has been introduced in pink and green shades with TopCashBack's text in a similar deep green. The design replaces the animated pound sign.
Created by Thompson Brand Partners, the new look aims to capture TopCashBack's core brand values which include bringing consumers greater deals, remaining agile and showing leadership in the field. The rebrand also takes into account how its audience is expanding beyond technology fans into a much broader range of online shoppers with an even split of males and females.
TopCashback chief executive Oliver Ragg, said: “We set out to create a meaningful global brand identity that encourages all members and staff to share our story with one powerful voice.
"We chose the hummingbird as it symbolises great determination, agility, flexibility and most of all works hard to get to the sweetest treats.”
The website has grown significantly over recent years to over 4.5m members.
Paddy Power has been served “a dollop of humble pie for breakfast” after incorrectly paying out Yes bets on the Greek referendum before the results were even announced.
On the back of the nation choosing to reject EU austerity and its latest loan terms with 61 per cent voting No, Paddy went in with weighted money from bets and internal data backed the wrong horse in Yes which cost it a five-figure sum.
A Paddy Power spokesman told The Drum that it got a little “over excited” and was looking to continue its good record of paying out referendum and election results early, most notably nailing the results of the Scottish referendum and the Conservative Party’s latest majority before they were called.
He added that the bookmaker felt it was a “sensible call” and that projections had the likelihood of a Yes vote at 80 per cent.
The firm’s last high profile blunder was in 2009 when it paid out on a Tiger Woods PGA Championship after just two rounds - only to see Y.E. Yang sneak up the rear, snag the title and cost Paddy Power around £1.25m.
The Alzheimer’s Society is aiming to raise awareness of its largest annual event the Memory Walk in a new integrated campaign that launched today (6 July).
Created by digital and direct marketing agency LIDA, the campaign will run across TV, radio, OOH and digital, specifically targeting women aged 35-64 to sign up for the walk.
The £3.3m push is centred around the TV ad, with copy co-written by the granddaughter of the couple who feature in it. It shows a woman suffering from dementia, making an appeal to the public to sign up for Memory Walk to help her husband who has supported her throughout the disease.
Jon Bodenham, director of fundraising at Alzheimer’s Society, said: “This year, we’re hoping to attract more walkers and raise more money than ever before and we believe the Memory Walk campaign will be an important tool to reach out and inspire people to participate.”
Building on the TV ad, LIDA also created a series of OOH executions focusing on the same couple. For example, one of the prints ‘walk for my wife’ features an old black and white photograph of the young couple, this time with words written by the husband to his wife.
The media strategy and activation for the campaign has been handled by M2M.
Guillaume Charles (M6 Publicité): "Nous créons des dispositifs qui combinent la puissance de la TV et l'affinité digitale"Le directeur général adjoint en charge du marketing, des études et du digital de M6 Publicité revient sur les nouveaux dispositifs sur mesure mis en place par la régie à destination des annonceurs et des agences.by Virginia Fiume via SCE Demos 7/6/2015 1:53:36 PM
Il mondo del Web Marketing è molto variegato e complesso: dalla S.e.o. al Mobile Marketing sono diversi gli strumenti per migliorare la propria presenza commerciale in rete. Tra le tecniche di promozione pubblicitarie più utilizzate in rete, due strumenti la fanno da padrone: l’ Email marketing e Google Adwords. I due strumenti si caratterizzano per […]
Continua lettura dell' articolo Strategie per il Web: Google Adwords o Email Marketing? - Inside Marketing.by Virginia Fiume via SCE Demos 7/6/2015 2:02:17 PM
Le directeur général de l'Union des Annonceurs revient sur les mutations du marché de l'achat média, davantage centré sur la performance.by Virginia Fiume via SCE Demos 7/6/2015 2:02:25 PM
NME is to rebrand, giving its magazine a circulation boost by making it free and introducing new content such as video and events. Industry observers suggest move could help the struggling music magazine’s brand as it battles with slumping sales and offer new opportunities to marketers keen to reach it’s younger readership.by Virginia Fiume via SCE Demos 7/6/2015 2:06:58 PM
After spending six years with startups in the Salesforce.com ecosystem, I’ve spent the last six months as an EIR at Foundation Capital. One of the things I hear repeatedly from entrepreneurs as they illustrate their startup’s potential is their plan to “disrupt Salesforce.” Read Moreby Virginia Fiume via SCE Demos 7/6/2015 2:12:07 PM
Our visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies - from training courses to chatting to the next marketing generation.by Virginia Fiume via SCE Demos 7/6/2015 2:22:28 PM
"What's the worst that can happen?"
That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the New Mexico Department of Transportation.
Director Sean Broughton, a Hollywood visual effects expert, delivers three 30-second PSAs about drunk driving, seat belts and texting while driving, respectively. (There's also a 45-second mashup of the first two ads.) Tires shriek, glass shatters and crimson spurts in all directions. The texting spot is the real corker, presenting a nightmare vision I hadn't previously seen in such spots. ("It's not my blood!? IT'S NOT MY BLOOD!" You'll be hearing those words in your dreams.)
"We wanted the 'What's the Worst That Can Happen?' campaign to reflect the reality of just how deadly impaired and distracted driving is [and hopefully] instigate behavioral changes among drivers," says RK Venture executive creative director Richard Kuhn.
This realistic, upsetting approach rises above category clichés owing to a strong element of hope that's lacking from many similar initiatives (the NWDOT's classic "ghost girl" spot creeps to mind). Here, each story presents the possibility that disaster can be avoided, if only people ask the right questions—and think carefully before they answer.
Agency: RK Venture
Principal and ECD: Richard Kuhn
Broadcast Creative Director and Writer: Nick Tauro
Executive Producer: Akash Khokha
Director: Sean Broughton
Director of Photography: Dean Mitchell
Editor: Phil Perri
Effects and Color: Left Field Labs
Flame, CGI and SFX: The Brigadeby Virginia Fiume via SCE Demos 7/6/2015 2:25:21 PM
Disney has partnered with Little Dish in a deal that will see the children's food brand sponsor lunchtime slots on Disney Junior over the summer holidays.
As part of the TV and online deal Little Dish's brand characters - or the 'Zoo Crew' - have been animated for four 10-second idents that will air on weekdays.
Little Dish is also set to run a sampling campaign in Asda, Waitrose and Tesco supermarkets across the South East of England throughout July and August. Families will be invited inside a pop-up farmhouse kitchen to try four of Little Dish’s most popular toddler meals.
Charlotte Tisdall, Little Dish marketing director, explained: “Little Dish fans are very fond of our zoo crew and they’re a great way to interest little ones in healthy eating – we’re really excited to bring them to life for the first time as we send them on little adventures hunting for healthy ingredients.”
The partnership with Disney also includes a competition offering families the chance to win a glamping getaway and a year’s supply of Little Dish meals. Also, 30-second ads will promote the competition and direct families to a dedicated microsite to enter.by Virginia Fiume via SCE Demos 7/6/2015 2:26:25 PM
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Marketers from ITV and the BBC, Hailo and Mamas and Papas, Yahoo and P&G, joined Marketing Week for an evening of networking and drinking and a little bit of magic to celebrate the second in our Vision 100 series.by Virginia Fiume via SCE Demos 7/6/2015 2:34:06 PM
Instagram seems to be planning to upgrade photos to 1080 px, according to source code from the Instagram website, first uncovered by the Verge. As it stands now, Instagram photos live in 640×640 resolution right now, but on the heels of the revamped Instagram.com website, it appears that the photo-sharing service is now uploading pictures in full HD resolution. That said, Instagram… Read Moreby Virginia Fiume via SCE Demos 7/6/2015 2:54:09 PM
Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they're rather redundant to those who have already made the switch and designed their site with conversions in mind. This article is for the latter.by Virginia Fiume via SCE Demos 7/6/2015 3:04:54 PM