Scribble Soda | Global Sources - Multi-language

Live!

Global Sources - Multi-language Live

  • MOOC : le premier cursus "digital marketing" diplômant

    Le premier cursus entièrement constitué de MOOC et donnant lieu à un titre professionnel reconnu par l'Etat : telle est la description de la formation lancée par OpenClassrooms et Studialis.
  • Asda brings back the ‘pocket tap’ & adopts Walmart spark for 50th anniversary

    Asda has marked the return of its classic pocket tap in an ad spearheading its new ‘Save Money. Live Better’ campaign.

    The UK retailer has refreshed the pocket tap in a new ad showing Asda shoppers and staff enjoying life to soundtrack ‘Oh My Love’ by California band the Score.

    Asda also unveiled a revamped logo featuring the spark from its American parent company Walmart (which can be seen below).

    Barry Williams, chief customer officer of Asda, said: “Since we opened the doors of our first Asda 50 years ago, we have always been famous for offering great value to our customers – and doing it with a bit of personality.

    “The industry has changed massively over the past two years and we wanted to get back to showcasing the fun and customer focus, which makes Asda special, in our advertising and stores.

    “Being part of Walmart allows us to do more to save people money and adopting their mission to Save Money. Live Better feels like the natural step on for our brand and I believe it will really resonate with our customers.”

    The new ad, from creative agency VCCP, first aired in the UK on ITV during the ad break of Harry Potter and the Half-Blood Prince on Saturday night.
  • NME repositions as free weekly magazine as editor admits ‘print has to change’

    Time Inc has announced a major overhaul of its music magazine NME with a complete rework of distribution and content strategies.

    Rebranding as a free weekly magazine with a greater content output online and in print, the publication will be looking for commercial opportunities to make up for the slashing of the £7.20 RRP.

    On the back of the changes, NME expressed an ambition to increase its live event involvement and push greater engagement on social media platforms.

    Confirming industry whisperings that the brand was to make the transition to free, Marcus Rich, chief executive of Time Inc. UK, said: “This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years.

    “It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners.”

    Mike Williams, NME editor, added: “With this transformation we’ll be bigger, stronger and more influential than ever before. Every media brand is on a journey into a digital future.

    “That doesn’t mean leaving print behind, but it does mean that print has to change, so I’m incredibly excited by the role it will now play as part of the new NME. The future is an exciting place, and NME just kicked the door down.”

    The publication, which was launched in 1952, now boasts a UK circulation of 300,000 copies.

    It will relaunch for the 18 September 2015 edition.
  • Tapestry appoints new managing director and two new directors

    London production company Tapestry has strengthened its team with the appointment of two new board members and a new managing director.

    Tony Garrett, Tapestry’s operations director since 2012, steps up to the role of managing director. Garrett, who joined the company as an apprentice in 1985 is joined on the board by Steve Kemp as sales director, Mark Saunders as technical director. Craig Ralph, advertising sales director, completes the board line-up along with chairman Keith Green.

    All four joined Tapestry from Mullis Morgan following an acquisition in 2000.

    Keith Green said: “The Tapestry board now has a wealth of knowledge and experience in all aspects of the business. As an independent production agency, we strongly believe in keeping things in the family and I am delighted to have four people that I have worked with for so long leading the company. They're absolutely the best people to steer Tapestry towards an exciting future.”

    Tapestry employs 94 staff at its Soho headquarters and Clerkenwell photographic studios.
  • An app store for the proximity marketer: brands granted access to new service

    Advertisers perplexed by the intricacies of proximity marketing could be set for a reprieve with the launch of a service that promises to let advertisers choose their proximity partners in a way that’s as easy as choosing apps from an app store.

    The platform, dubbed Proxbook, is effectively a directory of proximity solutions providers (PSPs), giving marketers a single point of entry to tap specialists in beacons, GPS, NFC, WiFi and more. At a most basic level, Proxbook will collate all the contact details and service information for PSPs that choose to be listed on it. Going forward it will directly connect people

    In a market with over 300 PSPs, accessing this knowledge has proved difficult for advertisers with some unsure what technologies will sharpen their proximity marketing and have consequently slowed their investments in the discipline. Coca-Cola, Kraft and Papa John’s have talked up the potential of proximity technology like beacons to elevate precision marketing but admit progression toward that level of targeting is slow due to a lack of knowledge on how to implement the technology at scale.

    “There are more specialised PSPs than ever before, whether that’s by vertical or technology, but the lack of transparency means its hard for brands and retailers to find the right fit for their strategy,” said Thomas Walle Jensen, co-founder and chief executive of Proxbook’s creator Unacast.

    “We want [Proxbook] to be the starting point for brands and retailers looking to deploy a proximity solution because up until now that lack of transparency has limited the growth of the industry. The [proximity] technologies are great but there’s a missing link between that and the brand’s strategy.”

    The launch comes amid a shift in attitude toward proximity marketing and how it can propel personalisation. Recent initiatives from Unilever, Tesco and Transport for London suggest a greater willingness to use technology like beacons to explore new revenue streams as they come under tougher pressure to get more from their media investments.
  • Exclusive: An inside look at SundanceTV's digital strategy for Deutschland 83

    SundanceTV is continuing to launch originals that are catching critics attention. Their latest show is German series that's in the middle of its first season (each episode airs on Wednesdays at 11 ET). Deutschland 83 is a "coming-of-age story set against the real culture wars and political events of Germany in the 1980s" and "follows Martin Rauch (Jonas Nay) as the 24 year-old East Germany native is pulled from the world as he knows it and sent to the West as an undercover spy for the Stasi foreign service."

    SundanceTV has built a digital campaign around the show that includes giving fans an interactive look at what Berlin looked like back then versus now. The interactive sliders let you instantly toggle between the past and the present to see that transformation. The network has shared their latest one exclusively with Found Remote.

    Here's the slider for: Kurfürstendamm: One of the most famous streets in Berlin which features the Kaiser Wilhelm Memorial Church, a major German landmark:

    Your browser does not support iframes.



    We interviewed Drew Pisarra, vice president of digital media and marketing for SundanceTV about the digital strategy around the show.

    Found Remote: Why did you build this slider?
    Drew Pisarra: Germany has undergone such major changes in the last 30 years that the slider felt like a very interesting, accessible and visually powerful way to spotlight that evolution.

    FR: How has it been doing online?
    DP: We’re really pleased with how many people are coming online to engage with the “Deutschland 83” content and catch up on past episodes. The buzz has been incredibly good – not only has the series received glowing reviews in the press, but the show appears to already be establishing a hardcore fanbase online.

    FR: What has the digital and social strategy behind this show been?
    DP: One of the more impressive aspects of this series is its light touch. Yes, it’s about a young East German spy working during one of the most dramatic stretches of the Cold War, but the writing, cinematography and acting are all so beautiful and pleasant to watch. We wanted to reflect that sense of enjoyment in the digital promotion of the show, so we’ve offered propaganda-style art with episodic pull quotes, weekly DJ playlists of 1980s music, a striking infographic of the titular year, and the aforementioned sliders. Having co-creator Anna Winger tweeting out sharp, insightful running commentary each week during the initial East Coast broadcast adds to that mix.

    You can access the Found Remote hub here. Sign up to receive The Drum's Daily US newsletter.
  • David Cameron's proposed encryption ban would 'destroy the internet'

    Words by Rob Price, Business Insider

    A highly respected cryptographer and security expert is warning that David Cameron's proposed ban on strong encryption threatens to "destroy the internet."

    Last week, the British Prime Minister told Parliament that he wants to "ensure that terrorists do not have a safe space in which to communicate."

    Strong encryption refers to the act of scrambling data in such a way that it cannot be understood by anyone without the correct key or password — even law enforcement with a warrant, or the software manufacturer itself. It's used in some of the most popular tech products in the world, including the iPhone, WhatsApp messenger, and Facebook.

    But amid heightened terror fears, Cameron says "we must look at all the new media being produced and ensure that, in every case, we are able, in extremis and on the signature of a warrant, to get to the bottom of what is going on."

    The Prime Minister first indicated that he would try and clamp down on secure communications that could not be decrypted by law enforcement even with a warrant back in January, in the aftermath of the Charlie Hebdo shootings in Paris. His comments sparked an immediate flurry of condemnation from privacy and security activists, but his recent statements show he's not backing down. (Number 10 has not responded to requests for clarification about Cameron's comments.)

    Business Insider reached out to Bruce Schneier to discuss the feasibility of Cameron' proposed ban on "safe spaces" online. Schneier is a widely respected crypography and security expert and fellow at the Berkman Centre for Internet and Society at Harvard Law School, serves on the board of digital liberties pressure group the Electronic Frontier Foundation, and writes frequently on encryption and security. He didn't hold back.

    Read the full article on Business Insider. Follow Business Insider on Twitter.
  • Silicon B, l'accélérateur du Groupe Beaumanoir, dévoile sa 1ère promotion

    Silicon B dévoile les résultats de son premier appel à projets. Les deux startups La Boutonnière et Clickndress viennent d'être sélectionnées et bénéficient d'un accompagnement de 4 mois Découvrez-les.
  • Brand of the Day: Floyd Mayweather

    Floyd Mayweather will be stripped of his World Boxing Organization 147 pound title today after failing to pay a $200,000 sanctioning fee before a 3 July deadline.

    The WBO regulations required Mayweather to pay the fee in order to keep his 147 pound title belt, however his failure to do so has resulted in him being stripped of the belt he won after defeating Manny Pacquiao on 2 May at the MGM Grand in Las Vegas. The current WBO interim titlist, Timothy Bradley, will now be elevated to full belt-holder.

    The 38 year-old Mayweather, who is likely to retire after his next fight on 12 September, had mooted relinquishing his belts within weeks after the Pacquiao fight to allow younger fighters a chance to earn a title, however he has still to do so.

    Here’s more about the Mayweather brand.
  • Discovery debuts Meerkat embedding as Shark Week begins

    Discovery's 28th annual Shark Week began last night, their extremely popular week of all-Shark programming across their linear and digital platforms. For the last several years the network has used this major week on their linear schedule to debut new digital experiences as well.

    The network announced in partnership with Meerkat that they will be using the live streaming social platform's new embed technology to feature shark content across discovery.com. This year's Shark Week includes the following digital and social activations:

    • Viewers enjoying Shark Week on air will be able to dive even deeper with special Shark Week content through @SharkWeek on Meerkat and through Meerkat embeds at discovery.com/live.
    • “Finbassador” shark experts – from photographers to educators and conservationists – sharing the inside stories on what it’s like to be a part of Shark Week;
    • A live shark feeding from the National Aquarium in Baltimore; and
    • “Shark on the Street” Q&As, complete with viewer giveaways.

    Found Remote interviewed Conal Byrne, Senior Vice President of Digital Media for Discovery Communications and Sima Sistani, the VP of Media at Meerkat about the partnership.

    Found Remote: What are the social and digital plans for Shark Week this year?
    Conal Byrne: Shark Week is Discovery’s biggest event and, heading into the 28th Shark Week, we challenged ourselves to come up with new ways for fans to experience the event not in waves as programs premiere but through meaningful, ongoing conversations throughout the week. Over the past few years, we’ve seen audiences organically celebrate Shark Week's programming elements and turn them into shared, live events – in person and through social media.

    This summer, we knew we wanted to match our fans’ enthusiasm and passion by further complementing that viewing experience through more live content. As we started planning, though, we felt like a piece was missing, and that’s when we reached out to Meerkat to find a way to work together and offer our fans an even more engaging digital experience. With the new embeddable feature, we are able to cultivate an entirely new parallel conversation complementing Shark Week programming. We have a lot of exciting live events leading up to Shark Week and even more rolling out during – from shark feedings to behind-the-scenes Q&As with Shark Week experts – that provide fans with the opportunity to immerse themselves in “all things shark” in a way they never have been able to before.

    FR: Why are you working with Meerkat?
    CB: We’ve been leveraging live cams for several years now across our network brands, and the utility of Meerkat’s embeddable player is exactly what we need. Additionally, the speed at which they are moving is impressive, and the timing was almost serendipitous.

    FR: Anything else worth mentioning?
    CB: Our relationship with fans via live cams is multi-directional. We’re sharing real-time content with superfans, which will greatly enhance their Shark Week experience We’ll also be curating content for those Meerkat users who are engaging with one another via related hashtags and topics, who may not already be engaged with Discovery and Shark Week. In the end, we’re able to both deepen relationships with our current fans, while also reaching out and creating new ones.

    Sima Sistani: On Meerkat, the broadcaster owns their stream. With that value in mind, it only made sense to make it seamless to reach your audience wherever they are. So not only can you live from Meerkat and distribute to Twitter and Facebook, but also the broadcaster's O&O platform.

    It's incredibly exciting to have Discovery programming live content via Meerkat for Shark Week! They have a keen understanding of how this new live participation medium can move the needle with regard to driving awareness, tune-in, and fan engagement.

    You can access the Found Remote hub here. Sign up to receive The Drum's Daily US newsletter.
  • Brand of the Day: Floyd Mayweather

    Floyd Mayweather will be stripped of his World Boxing Organization 147 pound title today after failing to pay a $200,000 sanctioning fee before a 3 July deadline.

    The WBO regulations required Mayweather to pay the fee in order to keep his 147 pound title belt however his failure to do so has resulted in him being stripped of the belt he won after defeating Manny Pacquiao on 2 May at the MGM Grand in Las Vegas. The current WBO interim titlist, Timothy Bradley, will now be elevated to full beltholder.

    The 38 year-old, who is likely to retire after his next fight on 12 September, had planned on relinquishing his belts “within a couple of weeks after the Pacquiao fight to allow younger fighters a chance to earn a title however he has still to do so.

    Here’s more about the Mayweather brand.

    Floyd Mayweather tops Forbes list of highest paid athletes and highest paid celebrities for 2015 after earning around $300m.

    Mayweather formed his own promotional company in 2007 titled Mayweather Promotions. The creation of the company means he promotes his own fights and retains millions of dollars more per bout than he would otherwise.

    He has generated almost $1bn in PPV revenue in his career with more than 90 per cent of that total earned since he left Top Rank promotions and started promoting himself.

    He paid $750,000 to get out of the contract in a move which has been described as the best financial investment in boxing history.

    Mayweather has two fleets of cars with a total worth of $5.94 million. All the cars at his Miami house are white while all the cars at his Las Vegas house are black.
  • [Atelier] Quelles mesures pour le social media ?

    "Combien ça rapporte ? "... C'est LA question récurrente du social media. Guilhem Fouetillou de Linkfluence et Djallal Benyounes, nous disent pour quelles raisons ce n'est pas forcément la bonne question à se poser.
  • E-mail markup: zo behaal je meer conversie op je e-mailmarketing

    Jouw subject line? Dat is de absolute binnenkopper. Je leest het goed, Google laat je voortaan nog sneller scoren bij je klanten. Gmail-gebruikers weten al lang waar het over gaat: die e-mails met call-to-action knoppen in de onderwerpregel zelf. Deze CTA’s zijn eigendom van Schema.org markup voor e-mail. Deze functie werd in het leven geroepen […]
  • Job sharing, un lavoro per due

    L’auto, la casa delle vacanze, perfino il bus o la cena, ormai l'idea di sharing economy non è più una novità. Ma avresti mai immaginato di poter condividere anche il lavoro?
  • De ontwikkeling van mobiele data en contextuele relevantie

    Onlangs vond het Teradata Congres in London plaats. Een conferentie waar de nadruk ligt op de ontwikkelingen rondom data en de toepassingen hiervan. Wat opviel bij deze conferentie is dat de focus ligt op local data. Vroeger hadden we het over 'solomo' (social, local, mobile). Waar social en mobile inmiddels gevestigde ordes zijn, krijgt Local nu eindelijk ook body. Met name local data is waar de kansen liggen. Een trend die door onder andere Forrester ook onderschreven wordt.
  • Brand archaeology: More advertisers should dig out their iconic campaigns instead of disregarding the past

    The new TV commercial for Lloyds Bank by Adam&EveDDB made me feel a bit emotional.

    On the one hand ‘happy/sad’ in response to the evocative imagery and the portrayal of the role of the black horse over 250 years. On the other hand ‘angry/mad’ at the 30 years during which time this brand hasn't used its iconic black horse properly in its advertising.
  • Seat, Lidl e Philips: i migliori annunci stampa della settimana

    Inizia bene la settimana con la nuova top 5 dei migliori annunci stampa degli ultimi 7 giorni
  • Start-up cider brand looks to take on larger brewers with ‘100% natural’ claim

    Start-up cider brewer the Swedish Cider Company is looking to make a splash in the UK with a marketing plan to use its health credentials to tempt drinkers from the sugary flavoured, more established ciders.

    The company’s Alska cider is made from 100 per cent natural ingredients and is suitable for vegans whilst being gluten free, characteristics it hopes give it a strong enough niche. Ciders from Sweden are du jour in the category and while proud of its heritage, the brewer wants to stand for something more in order to win around fans of its Kopparberg and Rekorderlig compatriots.

    Since its UK launch earlier this summer, the brewer ‘s four per cent-strength ciders are listed in Aldi as well as in selected bars with four flavours; Strawberry & Lime and Nordic Berries, Lemon & Ginger, Pear & Lychee and Peach & Raspberry. Johan Torell, founder of the Swedish Cider Company, said it would look to grow the cider’s presence in London where share and awareness are low.

    With a modest budget and limited awareness, cutting through to consumers will not be an easy task for Alska. It is why the business is relying on an aggressive attempt to secure listings in the on and off-trade alongside more targeted social media and PR activity.

    This will take the form of promotions around the Vauxhall Summer Screen series, which Alska plans to sponsor with a social media campaign. Fans will be offered tickets and other prizes related to the event throughout the summer with the brewer hoping to exploit its status as the event’s only alcohol supplier.

    “What makes our cider different is that it’s a great tasting drink that is 100 per cent natural,” said Torell. “We know from taste tests that Alska tastes better than our competitors but the challenge is trying to get listings for our drinks. There’s definite interest in it so we just have to keep working to grow both in the on and off-trade.”

    It is why innovation is key to the future of the brand. In a market where people like to try something different but also stick with the brands they know, Alska believes different combinations could be enough to help establish itself.

    The move comes as Molson Coors prepares to ramp up support for Rekorderlig after it acquired the business earlier this month. Torell said the acquisition had both “good and bad” implications for the flavoured cider category in terms of broadening its appeal but also providing tougher competition.

    Despite an influx of flavoured ciders in recent times, growth of the category has started to slow. Growth dropped from 66 per cent in 2012 to 20 per cent in 2014, according to Nielsen though the analyst does not think the market has saturated.
  • Humans not algorithms: The Apple Music revolution and the growing influence of the curator

    As Apple Music users get their ears around the Beats 1 radio station where 'humans not algorithms' spin the tunes, Jonny Kanagasooriam, creative strategy director at Dazed Group, discusses the growing influence of the curator.

    Zane Lowe must feel pretty amazing right now. After 12 years championing new music with eyewatering earnestness, the gods have rewarded him. As BBC Radio 1 haemorrhages listeners, he and his family have been handed a one-way ticket to California and a glistening set of Jonathan Ivedesigned keys to the proverbial city.

    Handpicked by Jimmy Iovine, Zane, along with two other key ‘tastemakers’ (Apple hasn’t shied away from the word) Julie Adenuga and Ebro Darden, will drive discovery of new music on a global 24-hour media canvas powered by the world’s smartest tech.

    It’s yet another revolution from Apple, as the brightest stars in radio contextualise streaming with their expertise, creating a rich new product that elevates both to far more than the sum of their parts.

    If that wasn’t enough, through Apple Connect, Zane and co will be empowering musicians to personally stick it to the greatest and greenest threat to the livelihood of artists since Napster – Spotify and the cult of the algorithm. It feels almost Marvelesque, the geekish humanity of Zane against the terminator-like Daniel Ek and his scientific experiments – the most terrifyingly example being a track from humanoid music box Tiesto that syncs to your running pace.

    Whether or not you believe the PRready mission of Apple and Beats, one thing is clear. Apple Music has been elevated from a service to a movement through the power of the curator; be it Zane’s bombastic exuberance, Drake high-fiving Apple product guru Eddie Cue or Iovine’s fiery speeches.

    Experienced curators have become a shortcut to making products and content credible. Those that began the journey decades ago in print or radio have accrued a huge wealth of behavioral insight into their listeners and readers. Current consumption habits have escalated into the hourly demands of online editorial, making curators walking trend reports with unique taste, giving them peerless cultural relevance. Brands have noticed, and have become clinical in harnessing curators’ expertise to win hearts, minds and, ultimately, wallets.

    Do we risk curators’ credibility in appropriating their influence? For an answer to that, watch Instagram – a community built on a universe of meticulously curated worlds and respective audiences – closely over the next year. With Facebook it is standing on the brink of an e-commerce revolution, trialling state of the art ad targeting with ‘learn more’ and ‘shop now’ messaging. Nowhere will the power of the curator be tested more than in the transition of Instagram’s user base, who deal solely in visual social currency, being nudged into becoming real-world shoppers.

    Are curators the future of marketing, or are we risking their quiddity by placing them within the unforgiving structure of ‘test and learn’ and the resultant effectiveness we expect of algorithms?

    Be careful with Zane, Apple. He’s only human after all.
  • Verizon’s Apophis 2029 mobile game seeks to save Earth from killer asteroids

    US telecoms giant Verizon has announced it is to develop a branded mobile app designed to gamify the process of classifying near Earth objects, a vital task as astronomers survey the skies for potentially killer asteroids.

    Unveiled at Cannes Lions Apophis 2029 relies on the uncanny ability of humans to classify objects (even asteroids) with far greater accuracy than super computers, helping NASA scientists to complete the laborious process of figuring out what each object is made of.

    The crowd-sourced initiative involves signing up human players to demonstrate their pattern recognition prowess, if sufficient numbers of players agree on the classification of specific objects the information will be duly submitted to NASA vi Verizon’s cloud servers.

    Francesca DeMeo, an asteroid researcher at MIT who helped deliver the project, said: “Crowdsourcing, of course, has been done before in science. What's unique about what we're trying to do here is use the science aspect—the crowdsourcing and public input—and combine that with a game. So, it becomes more than just a homework assignment. This is play with an exciting scientific twist to it."

    Anyone interested in saving the world will be able to get their hands on the title this autumn.
  • Quali sono le principali influenze sul consumo?

    Durante l’anno accademico 2014/2015, alcuni studenti del corso di Teorie e Tecniche delle Analisi di Mercato, coordinati dal titolare dell’insegnamento, il prof. Umberto Costantini, hanno analizzato le dinamiche d’acquisto di un campione di 526 persone. I risultati sono stati presentati all’evento “Nuove geometrie di influenza sul consumo” all’ Università Suor Orsola Benincasa di Napoli, il 1° […]

    Continua Lettura

    Continua lettura dell' articolo Quali sono le principali influenze sul consumo? - Inside Marketing.
  • Lloyds trials ‘tap to bank’ mobile banking service

    Lloyds Bank has embraced Near Field Communication (NFC) to introduce ‘tap to bank’ functionality on its mobile app designed to streamline the authentication process for mobile banking.

    The new trial of 125 people enables them to verify their identity when setting up the mobile banking app by simply tapping a Lloyds Bank contactless debit card against an NFC enabled Android smartphone.

    This set-up negates the need to operate automated phone calls and if successful the trial may be extended to encompass authenticating new payments.

    Director of innovation and digital development, Marc Lien said: “With the widespread take up of contactless cards and most new smartphones now having NFC technology, this tap to bank trial is developing enhancements to banking processes that many people could benefit from.

    “This is one of a raft of new technologies that we’re experimenting with to help our customers.”

    On top of this the bank has also announced plans to allow desktop customers the ability to verify requests by logging into their mobile banking app.
  • Decoding Next: Five trends you need to know including living room-ready VR, pets for hire and the rise of sensory education

    sparks & honey tracks trends by drawing on dozens of data sources, hundreds of scouts and cultural strategists in our London, New York and Los Angeles offices. In June alone, we covered over 1200 signals. Here are the top five trends we observed.
  • Asda brings back the pocket tap as it kicks of ‘new chapter’ on 50th anniversary

    Asda is celebrating 50 years in the UK with a new brand campaign that brings back the supermarket’s infamous ‘pocket tap’ and introduces the ‘Save Money. Live Better’ strapline for the first time.
  • Creative Department: Featuring St Luke’s, Saatchi Masius, TBWA London and more

    Welcome to The Drum Creative Department, sponsored by Workfront.

    As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

    You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (22 July) in the Creative Department spread.

    Other popular entrants will also be considered for the print edition. Submit your vote before Monday 13 July to guarantee your favourite makes it into the printed magazine.

    To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
  • BBC re-jigs Wimbledon 2Day highlights show following viewer backlash

    The BBC has bowed to viewer pressure and re-jigged its unpopular Wimbledon2Day highlights show following a backlash from viewers who lamented the ‘awkward’ chat show format and clamoured for a return to concise analysis and focus on courtside action.

    Changes being rolled out at the programme include moving the Wimbledon 2Day set back to the grounds of the All England Club and the removal of a recently introduced live audience.

    For recent broadcasts the BBC chose to hire a private hospitality venue for its studio broadcasts, ignoring the hallowed turf of the club itself where the BBC has access to its own studios and rooftop terraces.

    A BBC spokeswoman commented: “We said from the outset that Wimbledon 2Day would evolve throughout the Championship.

    "Of course we listen to audience feedback and that helps to shape the changes we make. We have moved to a new location, on top of the centre court building, which gives an excellent backdrop of the heart of Wimbledon, as the Championship builds to its climax."

    The BBC has not divulged how many complaints it has received from viewers in relation to the new Wimbledon format.
  • Giochi da Prendere sul Serio, il libro che spiega come applicare la Gamification al business e alle aziende [RECENSIONE]

    Ecco la recensione dei Ninja di "Giochi da Prendere sul Serio", il libro sulla Gamification scritto da Alberto Maestri, Joseph Sassoon e Pietro Polsinelli.
  • Face of Greek financial crisis Yanis Varoufakis in shock Twitter resignation

    Unconventional Greek finance minister Yanis Varoufakis has shocked the world by tendering his resignation via Twitter following a big Greek ‘no’ vote on whether to accept creditors terms for the country’s bailout.

    In a tweet to his 533k followers Varoufakis exclaimed ‘Minister no more!’, swiftly gathering some 10,000 retweets in the process.

    The move is seen as an effort to strike a more conciliatory negotiating stance and tone from the unorthodox game theories and brash motorcycle driving of Varoufakis, with media speculation suggesting that a more conventional appointment being on the cards.

    Oxford-educated economist Euclid Tsakalotos, often referred to as the ‘brains behind Syriza’s economic policy’, is being seen as a front runner in the race for succession.

    Whilst on presentation the two radically differ in practice there is likely to be little change in their negotiating stance however with Tsakalotos having written much of the hard-left Syriza party’s agenda who has vowed not to sell off national assets or raise VAT.

    In the meantime Varoufakis is likely to remain as outspoken as ever as a leading anti-austerity proponent.
  • Amazon promises more deals than Black Friday with one-day global sale

    Amazon is to offer members of its Prime service thousands of exclusive deals in a promotional stunt it claims will be bigger than the discounts it runs on the Black Friday shopping day.

    Prime Day launches next week (15 July), offering Prime members in the UK, Spain, Japan, Italy, Germany, Francs, Canada and Austria the chance to receive unlimited, fast, free delivery on certain items. The first deals will surface at midnight with new offers emerging as frequently as every ten minutes.

    In the UK, Amazon customers will be able to join Prime before 8 July for £59 for the first year as part of the promotion. A nationwide photo contest will also trumpet the sale by inviting Prime members to submit pictures of moments that best captures how one of Prime's features has benefited them. Whether it's the perfect playlist to a summer BBQ or the arrival of a long-awaited gadget, members can submit their snaps to Prime Photos between 6 July and 15 July for the chance to win $100,000 to spend on Amazon.co.uk. Photos are shared on Amazon's social channels with the #PrimeLiving hashtag daily and one winner wull be selected from each country. Winners will also be invited to have their photos become screen savers on Amazon Fire TV.

    The move, along with the global sale, are Amazon's latest attempts to convert more of its customers into paid-up members of the Prime subscription service. Despite its dominance of the ecommerce space, the retailer has famously struggled to turn a profit.

    “Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love

    Prime and we will keep making it better,” said Amazon's vice president for Prime Greg Greeley. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”

    Since it launched in 2007, Prime's service has grown to 10 million eligible items for fast delivery and added a host of features including unlimited streaming of movies and access to 800,000 Kindle books. Last week, it launched one- hour delivery exclusively for Prime members in selected London postcodes.
  • Mobile Top 50 nominations launched to identify mobile industry's top individuals

    The Drum has launched nominations for its Mobile Top 50, a celebration of the 50 most influential players in mobile marketing.

    The Mobile Top 50, in association with Millennial Media, is published to highlight the individuals excelling in the flourishing mobile space, and includes representatives from all corners of the industry – from brands and agencies to publishers and mobile telcos.

    Last year's Top 50 was topped by James Hilton, global chief executive at M&C Saatchi Mobile.

    The Mobile Top 50 will be published in September.

    Nominations will remain open for two weeks. To nominate an individual for this year's Mobile Top 50, please complete the survey before 5.30pm on Friday 17 July or contact research@thedrum.com.
  • Telecom firm warns questions remain unanswered over abolition of data roaming charges

    Questions have been raised to the apparently good news that data roaming charges are to be abolished throughout the European Union by June 2017.

    Under the terms of the agreement a 14-moth interim period will be established in which companies can still apply surcharges, albeit at a lesser rate than currently, a major breakthrough in years of campaigning to have cross border charges eliminated.

    Pouring some cold water on the plans however Dave Millet, of independent telecoms brokerage Equinox, asked: “What will happen to roaming charges elsewhere in the world? In the past when European prices have come down data roaming costs in the rest of the world have gone up?”

    Millett also drew attention to the lengthy two year wait for full implementation of the reforms, asking why the legislation applies only to data and not voice calls whilst musing whether the reform could impact upon the looming UK referendum on an EU exit.

    In a further concern Millet asked: “What happens to people and businesses who are midway through a contract that includes data roaming bundles when the changes happen? Will the operators reduce the prices for the remainder of the contract?”

    For now Millett’s queries remain unanswered whilst the EU fleshes out the detail of its commitment.
  • Telecom firm warns questions remain unanswered over abolition of data roaming charges

    Questions have been raised in relation to implementation of the abolition of data roaming charges throughout the European Union by the telecoms industry ahead of its planned implementation in June 2017.

    Under the terms of the agreement a 14-month interim period will be established in which companies can still apply surcharges, albeit at a lesser rate than currently, a major breakthrough in years of campaigning to have cross border charges eliminated.

    Casting some doubt on how well thought through these plans are however Dave Millet, of independent telecoms brokerage Equinox, asked: “What will happen to roaming charges elsewhere in the world? In the past when European prices have come down data roaming costs in the rest of the world have gone up?”

    Millett also drew attention to the lengthy two year wait for full implementation of the reforms, asking why the legislation applies only to data and not voice calls whilst musing whether the reform could impact upon the looming UK referendum on an EU exit.

    In a further concern Millet asked: “What happens to people and businesses who are midway through a contract that includes data roaming bundles when the changes happen? Will the operators reduce the prices for the remainder of the contract?”

    For now Millett’s queries remain unanswered whilst the EU fleshes out the detail of its commitment.
  • Tesco appoints Periscopix to boost online sales performance

    Tesco has appointed performance marketing agency Periscopix to manage a twelve-month paid search campaign for its main Tesco grocery brand as well as its Tesco Mobile, F&F and Tesco Direct brands.

    Periscopix, which employs more than 120 people in London, was acquired by US-based agency Merkle earlier this year. The twelve-month campaign for Tesco will be spearheaded by Emma Welland, head of search at Periscopix.

    Niall Walsh, head of performance marketing at Tesco, said: “Periscopix have demonstrated themselves to be real industry innovators with an approach and culture that we felt was a great fit for Tesco and our ambitions in the channel.”

    The Tesco win comes shortly after Periscopix became Legal & General’s paid search and programmatic display agency, working alongside WPP agencies, JWT and Wunderman, and a month after Tesco moved its £90m above-the-line advertising account into fellow WPP-owned agency, Mediacom.

    Periscopix senior vice president Marc Warren said: “Another major brand has appointed Periscopix and WPP to work with a digital specialist agency to manage this increasingly complex and specialised market.”

    Google recently appointed Periscopix as its UK channel partner for its DoubleClick online advertising platform.
  • TheLADbible to sponsor Manchester's Hyde United

    Entertainment and news website theLADbible has announced a shirt and stadium sponsorship deal for non-league club Hyde United, a Manchester club recently bought out by fans.

    The deal will see the Walker Lane end at Hyde’s Ewen Fields Stadium renamed as TheLADbible end whilst the website will also become the official shirt sponsor for the Tigers during the 2015/16 season.

    Arian Kalantari, co-founder of TheLADbible’s parent company 65twenty said: “We love the community feel and strength of support that Hyde United has built up amongst its fans, and the message that it sends. TheLADbible is a community in the same way and we have the same passion for supporting our community.

    “Hyde have a great sense of humour that comes through in their social feeds and they have already featured on TheLADbible in a way that our audience loved.*

    Daz Mellor, director of Hyde United, added: “Football clubs like Hyde rely on sponsorship and It's good to see businesses like TheLADbible helping out non-league football clubs, they have a great team at their offices who have not only been helpful and supportive but like ourselves are keen to get involved and looking forward to the new season ahead.”

    TheLADbible has offices in Manchester’s Dale Street and reaches more than 100m people a week.
  • 3 tips om meer uit je leads te halen #ADV

    Je hebt een goed product, een gemotiveerd salesteam en slimme marketeers. Toch blijft je omzet steken. Meer marketing dan maar? Niet noodzakelijk. Het probleem ligt vaak elders: te weinig leads worden omgezet in klanten. In dit artikel geven we je 3 tips voor beter leadmanagement. Nieuwsgierig naar meer? Probeer de gratis demo van Teamleader, dé online tool om je leadmanagement te stroomlijnen.
  • Couponing online: i vantaggi per le aziende nell’era dell’eCommerce

    Da un lato la crescita esponenziale dell’eCommerce, dall’altro lo sviluppo e il miglioramento dei sistemi di pagamento online rendono l'ecouponing un utile strumento per arrivare in maniera veicolata e positiva ai potenziali consumatori.
  • Marianne Zwagerman (innovatie strateeg): “Abonnementen passen niet bij de swipende generatie.”

    Marianne Zwagerman houdt zich bezig met innovatie. Aanvankelijk alleen in de ook vaak door haar bekritiseerde mediawereld, maar tegenwoordig in steeds meer andere soorten bedrijven. “En dan is het leuk om te merken dat de mediawereld toch voorloopt. Ik kom tegenwoordig bij notarissen of makelaars, medibedrijven hebben drie jaar voorsprong op wat er in die wereld gebeurt als het gaat om consumentengedrag. Maar in het algemeen: mensen hangen vaak lang het verkeerde geloof aan.”
  • Chris Moyles returns to breakfast radio as new voice of XFM

    Former Radio 1 DJ Chris Moyles is to make a high-profile return to morning radio this September after being signed up to host the XFM breakfast show.

    Moyles fronted Radio 1’s own breakfast show slot for eight years until his departure in 2012, gathering audiences of as much as 7.06m.

    By mounting a return to the key prime time slot Moyles would be going head-to-head with his successor at Radio 1, Nick Grimshaw, for listeners.

    The Sun on Sunday, which broke the story, quoted an unidentified source as confirming the move who said: “It's a massive coup for XFM to be able to sign Chris. He was enjoying not having all of the usual pressures and early starts that come with breakfast radio so bosses were well aware that they had to offer him a great deal to entice him back.

    "He plans to spend the next two months developing ideas for the new show and how he wants the format to be. Chris will also take a networking trip to LA.”

    XFM’s current breakfast time programme is fronted by comedian Jon Holmes.
  • Apple has filed a patent for a new feature that could kill off mobile payment apps like Venmo, Paypal, and Square Cash

    Words by Lucy England, Business Insider

    Apple Pay is missing one essential feature that it needs to stop people using other mobile payments apps: person to person transactions.

    But it looks like Apple is planning to change that.

    The company just filed a new patent that will let people send money to one another directly from their iPhone's Wallet, which has replaced the Passbook app, Patently Apple reports.

    First, the user opens their Wallet app, chooses which of the credit cards stored there they want to use to make the payment, and type in the amount they would like to pay. The payment can be authenticated using a fingerprint or the iPhone's passcode. The system would also let the person paying pick the recipient from nearby iPhone users. Then, an encrypted payment "packet" is sent to the person receiving the payment, including the payment amount, verification and a payment "credential," which could represent the sender's credit card details.

    Apple Pay is pretty hot on payment security already. When someone makes a purchase with Apple Pay at a store, they don't actually share their card details with the retailer. Instead, a "token" which corresponds with their account details is issued to authorise a payment.

    A third party — the user's bank or credit card provider — would complete the transaction, and the payee would get a notification to tell them the payment had gone through successfully.

    Read the original article on Business Insider. Follow Business Insider on Twitter.
  • I trasporti costano meno grazie alle startup sharing economy italiane

    Condivisione di auto, moto e aerei, sono le startup sharing economy italiane che alleggeriscono le spese dei viaggiatori e il traffico in città.
  • Face of Greek financial crisis Yanis Varoufakis in shock resignation

    Unconventional Greek finance minister Yanis Varoufakis has shocked the world by tendering his resignation following a big Greek ‘no’ vote on whether to accept creditors terms for the country’s bailout.

    In a tweet to his 533k followers Varoufakis exclaimed ‘Minister no more!’, swiftly gathering some 10,000 retweets in the process.

    The move is seen as an effort to strike a more conciliatory negotiating stance and tone from the unorthodox game theories and brash motorcycle driving of Varoufakis, with media speculation suggesting that a more conventional appointment being on the cards.

    Oxford-educated economist Euclid Tsakalotos, often referred to as the ‘brains behind Syriza’s economic policy’, is being seen as a front runner in the race for succession.

    Whilst on presentation the two radically differ in practice there is likely to be little change in their negotiating stance however with Tsakalotos having written much of the hard-left Syriza party’s agenda who has vowed not to sell off national assets or raise VAT.
Powered by ScribbleLive Content Marketing Software Platform

Post your comments

Your email address will not be published. Required fields are marked *