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Browse products. Name your price. If the merchant accepts your bid, you automatically buy it. This is how Compelation is flipping the concept of ecommerce and giving consumers the power. Normally, a merchant sets a sale price, and a buyer simply accepts or rejects it. That’s fast, but leads to tons of missed opportunities and a fundamental lack of transparency. Compelation wants to make… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:28:07 PM
Browse products. Name your price. If the merchant accepts your bid, you automatically buy it. This is how Compelation is flipping the concept of ecommerce and giving consumers the power. Normally, a merchant sets a sale price, and a buyer simply accepts or rejects it. That’s fast, but leads to tons of missed opportunities and a fundamental lack of transparency. Compelation wants to make… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:34:19 PM
Browse products. Name your price. If the merchant accepts your bid, you automatically buy it. This is how Compelation is flipping the concept of ecommerce and giving consumers the power. Normally, a merchant sets a sale price, and a buyer simply accepts or rejects it. That’s fast, but leads to tons of missed opportunities and a fundamental lack of transparency. Compelation wants to make… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:34:55 PM
Marketing Week caught up with Procter & Gamble's chief brand officer Marc Pritchard at the recent Cannes Lions festival to discuss advertising fundamentals, the increasing need for accountability, programmatic trading and marketing's business-wide influence.by Virginia Fiume via SCE Demos 7/7/2015 3:38:24 PM
Tinder, the dating app owned by IAC, has just rolled out verified profiles for celebrities and other notable figures. Just as you see on Twitter, verified users will be marked with a little blue check mark by their name. From the Tinder blog: Starting today, you may see a verified symbol on some profiles. Now when notable public figures, celebrities and athletes appear in your… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:40:00 PM
Tinder, the dating app owned by IAC, has just rolled out verified profiles for celebrities and other notable figures. Just as you see on Twitter, verified users will be marked with a little blue check mark by their name. From the Tinder blog: Starting today, you may see a verified symbol on some profiles. Now when notable public figures, celebrities and athletes appear in your… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:40:44 PM
After running silently for in a public beta for a few weeks, Lynx — an app that builds a stream of links shared between friends — is opening up to the rest of the world. Lynx’s primary purpose is a private sharing channel between friends for sharing links. Rather than showing up as text, the links show up as a stream of small images with text overlaid on them that serve as… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:43:49 PM
Jaywing has promoted Epiphany chief executive (CEO) Rob Shaw to Jaywing CEO UK & Australia and consulting managing director Adrian Lingard to Jaywing chief operating officer (COO) as the group looks to tighten its focus and build on strong results.
The reshuffle will see Shaw assume responsibility for agency management across the group while Lingard takes on a group-wide commercial management role, while retaining oversight of the firm’s consultancy operations.
Current COO Andy Gardner moves to chief strategy officer with specific focus on international distribution, product development and M&A activity, signalling a new and focused strategic direction for Jaywing. Mike Sprot has been promoted to chief financial officer and Martin Boddy remains at the helm as CEO of Jaywing.
The role left vacant by Shaw will be filled by Epiphany’s strategy director, Tom Salmon while Lingard’s senior team will see an increase in their responsibilities.
Results revealed today saw a 39 per cent increase in GP to £30.1m with a fourth consecutive period of EBITDA growth, which is up 75 per cent on 2014 results. Jaywing also cites full integration and strong contribution from its Epiphany acquisition in March 2014.
Jaywing CEO Martin Boddy commented: “We have an exciting strategy that will see Jaywing move ever further away from being ‘another’ marketing agency group to being a marketing agency specialising in data science and working in areas of growing marketing spend. A business that has both a high level of resilience and a strong platform for domestic and international growth. And of course, a business with some exceptional people working in a highly collaborative environment for blue chip clients.”
Jaywing today (7 July) announced a new positioning for the firm; 'making sense of now', which will utilise the company's data credentials to help clients make more sense of a multi-channel, multi-device environment.
Advertising has always been about ideals. It sells the hope of better: a perfect life in a utopian world.
That’s why there is a strong – if not exclusive – focus on being the ideal person. We’re told we should aspire to be part of a devastatingly attractive heterosexual Caucasian couple within a nuclear family, possessing so much disposable income that we don’t know quite what to do with it – other than spend it on products that will make them even more attractive and successful, of course.
But a certain demographic has long been absent from the four corners of the TV ad break screen, billboard and printed page. Gay people.
Probably because gay people aren’t ideal for advertising – in many senses. Same sex couples don’t have gender-defined binary roles with must-have products to suit. Their orientation is controversial in certain territories, so their inclusion could be commercially challenging. And it’s difficult to show ‘a housewife’ or ‘breadwinner’ figure in a 30-second ad if they’re both male, female or trans.
Bluntly, advertising doesn’t target gay people because they’re an unknown entity. ‘How do we portray them?’, ‘what do we sell them?’ and ‘good Lord, let’s not offend anyone’ are deterring concerns often whispered in agencies before the executive decision is taken to run with a straight heterosexual focus.
So instead gay people in advertising feature in background or sideshow roles – roles that the general public are comfortable with. Gay people can raise a smile and add light relief to adverts with some sharp comments and a flourish of glitter – think Dale Winton adding some showbiz spangle in those ads for CashMyGold.co.uk, or as the predictable gay best friend (Gok Wan and his hordes of Activia Bifidus addicts springs to mind). But they never take the leading role (much unlike the West End, I jest).
As the confetti from Pride Season settled we saw the annual influx of LGBTQ-centric advertising. Smirnoff launched a brilliant inclusivity campaign leading with ‘Homosexual, heterosexual, who-gives-a-sexual?’. The likes of Fortnum & Masons surely raised a few eyebrows again with a well-engineered apostrophe in its print ads (‘Proud to be the queens’ grocer’). This acknowledgement is certainly positive – however it does seem to tiptoe around any real representation.
Gay people are generally invisible. Not one of these advertisements featured an obviously same sex couple; there were Pride colours, sparkles, nods and winks, but (with the exception of the brilliant ‘Pride Heroes’ campaign by Pride in London) there simply weren't any LGBTQ people in any brand’s adverts. They’re invisible because they’re missing.
“Nonsense!’ you exclaim. “There are loads of ads that feature gay people”. Granted, there are – but they’re often featured as a kind of sensationalism, a risqué subject to show how daring or adventurous a brand is. Fashion advertising features female models in bizarre poses with strong sexual overtones; whilst at the other end of the scale J C Penney features headline-grabbing same sex couples in its Mother’s Day and Father’s Day adverts. Here, gay people are a cause for sensationalism and attention. The everyday gay people are unseen.
So wouldn’t it be better if gay people within adverts were invisible for the right reasons? Not in the sense of being missing, but by being unnoticed. Wouldn’t true equality come from representation that is subtle and implied, instead of being headline grabbing and edgy?
This was perfectly summed up by a friend who once suggested how good it could be if we reached the stage where "you see an ad for DFS, and instead of a man and a woman on a sofa with the kids you see two guys and their children. Nothing over the top, just the same kind of subtlety you see in straight TV families".
Unfortunately this casual inference seems highly unlikely. Advertising relies upon stereotypes to get the message across. In a world of five-second pre-rolls and 140-character tweets, stereotypes and archetypes get the message across with familiarity and without confusion.
I know that this may be wishful thinking, but I can’t help longing for the day when gay people are truly invisible in advertising �� not being marked out by stereotypes or sensationalism. Just a gentle representation that is fair and genuine, letting them blend in like straight people. Free from the whiff of a brand wishing to be politically correct, edgy or superficially inclusive.
And that could be many, many Prides away.
Jacob Lovewell is a junior planner at Kitcatt Nohr
Coca-Cola has removed its logo from its can branding in a bid to encourage people not to ‘label’ each other.
The campaign, which is running in the Middle East instructing people not to judge each other during Ramadan, features minimalist Coca-Cola branding.
Pepsi’s latest advertising campaign has aligned itself with the popularity of summer music festivals by surprising KFC drive-through customers with personalised party jams created by a behind-the-scenes DJ and played back to them at the collection window.
The ad uses hidden cameras to capture the reactions of baffled customers as they place their KFC food and Pepsi Max orders over the drive-through speaker with Super Tall Paul, the loop artist extraordinaire.
While customers are placing their orders, Paul is shown using his sound decks and various musical instruments to create a musical soundbite of their voice during the order.
The long-haired quirky American then surprises customers upon collection of their food with a live musical version of their conversation accompanied by disco lights, instruments and a full blown sound system. Many of the customers appear completely taken aback upon encountering Super Tall Paul before laughing as he plays back the newly created custom track.
The ad shows Paul flirting with one of the customers over the speaker and closes with him getting into her car before it drives off.
Given that Pepsi is a supplier to all KFC restaurants, it is unsurprising that the fast food chain’s products, logo and signage all feature in the ad.
The ad can viewed in full above.
City Football Group, the holding firm of Manchester City, New York City, Melbourne City and Yokohama F. Marinos, has signed a new marketing and management partnership deal with SAP to implement cloud-based solutions across the company.
As the official ‘Cloud Software Provider’, SAP will transform the way the group and its football teams operate by simplifying worldwide operations, exporting the day-to-day data onto the cloud.
The partnership aims to help increase productivity, enhance the fan experience and will spearhead the development of new technology and products to track the performance of players from each team.
Khaldoon al Mubarak, chairman of City Football Group, said: “This partnership is as important as it is broad, stretching across all entities within the City Football Group… in SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation.
“Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful."
The technology will also see greater inter-team collaboration on business and HR processes.
After running silently for in a public beta for a few weeks, Lynx — an app that builds a stream of links shared between friends — is opening up to the rest of the world. Lynx’s primary purpose is a private sharing channel between friends for sharing links. Rather than showing up as text, the links show up as a stream of small images with text overlaid on them that serve as… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 3:46:17 PM
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals.
Please visit Marketing Land for the full article.by Virginia Fiume via SCE Demos 7/7/2015 4:00:27 PM
Giulio Finzi, Segretario Generale del Consorzio NetComm, presenta durante il primo speech del Social Media Marketing Day gli scenari del settore e-commerce e le opportunità per le imprese che decidono di avere un ruolo attivo in questo processo di evoluzione digitale. La crescita costante degli investimenti negli ultimi anni conferma la dinamicità del settore e […]
Continua lettura dell' articolo Social Media e e-commerce con Giulio Finzi - Inside Marketing.by Virginia Fiume via SCE Demos 7/7/2015 4:03:03 PM
There’s a lot of discussion in the business world right now about chief data officers (CDOs). It’s centered primarily around two questions: When should a business hire a CDO? And, what should this person do? No organization should seriously consider hiring a new C-level executive without fully understanding the strategic purpose of that role. Yet that’s exactly where many… Read Moreby Virginia Fiume via SCE Demos 7/7/2015 4:05:04 PM
The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general.
We all know it's important to create original, useful content -- ideally quickly and consistently. But how do we make those processes part of our mental frameworks?by Virginia Fiume via SCE Demos 7/7/2015 4:06:36 PM
In a move that feels fairly unusual, Global Founders Capital (GFC), the venture capital arm of German startup factory and e-commerce behemoth Rocket Internet, has invested in a startup before it’s even launched. Read Moreby Virginia Fiume via SCE Demos 7/7/2015 4:12:13 PM
In a move that feels fairly unusual, Global Founders Capital (GFC), the venture capital arm of German startup factory and e-commerce behemoth Rocket Internet, has invested in a startup before it’s even launched. Read Moreby Virginia Fiume via SCE Demos 7/7/2015 4:13:17 PM
Tinder announced today it's following Twitter and Facebook's lead of verifiying public accounts. The dating app, which matches 26 million people each day, is adding a blue check mark to "notable public figures" like celebrities and athletes. It's great news for power user Hillary Duff!
The post Celebrities are getting verified accounts on Tinder appeared first on Digiday.by Virginia Fiume via SCE Demos 7/7/2015 4:21:22 PM
The Federal Bureau of Investigation (FBI) has raided the home of Subway ambassador Jared Fogle as part of a child pornography investigation.
The Zionsville, Indiana home of the spokesman, who famously lost a reported 235lb on a diet solely composed of Subway sandwiches and regular exercise, was raided by authorities early on Tuesday morning.
The raid comes after Russell Taylor, the ex-director of Fogle’s Jared Foundation charity was arrested for possessing over 500 child porn videos, although the FBI refused to say whether the cases are linked.
Fogle was prominent in much of Subway’s advertising at the break of the millennium after his dramatic weight loss on a diet of one six-inch turkey sub and one twelve-inch veggie sub a day for a year.
Can’t remember Jared? Refresh your memory in this classic Subway ad which originally aired in the US.by Virginia Fiume via SCE Demos 7/7/2015 4:22:22 PM
To promote its bacon club chalupa, Taco Bell has launched a spot that features a man walking through a mall filled with bacon-themed products.
The ad pokes fun at society’s obsession with bacon and bacon-themed products. In the video, the man walks past a woman selling bacon-scented perfume and a man getting a strip of bacon tattooed on his arm.
With the tagline “Bacon you can’t eat is bacon you don’t need,’ the video reminds viewers why they love bacon so much in the first place.
It features a remake of the Tears For Fears’ song ‘Mad World.’
Created by Deutsch LA, the campaign also includes ten social videos that showcase faux bacon products in addition to the TV spot.
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Director: Guto Araki
Group Creative Director: Tom Pettus
Creative Director: Andy Pearson
Creative Director: Ken Slater
Associate Creative Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy
Additional Credits: Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Integrated Producer: Jamie Gartner
Assistant Integrated Producer: Evan Aronson
Music Director: Dave Rocco
Account Management Credits
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Monica Tobin
Account Executive: Sasha Rawji
Chief Strategic Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Sr. Broadcast Traffic Manager: Sarah Freeark
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Reset
Director: Vesa Manninen
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Jennifer Ingalls
Line Producer: Ahnee Boyce
Editorial Company: Therapy Studios
Editor: Doobie White
Assistant Editor: Amy K. Bostrom
Executive Producer: Joe DiSanto
Head of Production: Allegra Bartlett
Post Facility: MPC
Producer: Summer McCloskey
Senior Colorist: Mark Gethin
Post/VFX: Therapy Studios
Executive Producer: Joe DiSanto
Lead Flame Artist: Wren Waters
Licensed/Composed Music, Credits and Track Info:
Track: “Mad World”
Covered by: Halsey
Writer: Roland Orzabal
Audio Post Company: Therapy Studios
Executive Producer: Joe DiSanto
Mixer: Jeff Fuller
Sound Design: Eddie Kimby Virginia Fiume via SCE Demos 7/7/2015 4:22:22 PM
With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.
Please visit Marketing Land for the full article.by Virginia Fiume via SCE Demos 7/7/2015 4:26:47 PM
The OTT era has begun at Showtime. The premium cable network launched its new standalone streaming service today.
The service, which is also called Showtime, is available for $10.99 per month via Apple, Roku, PlayStation Vue and Showtime.com. Hulu subscribers can add Showtime at a discounted rate, for $8.99 per month, on top of Hulu's $7.99 monthly fee.
All of Showtime's partners are offering new customers a free 30-day trial subscription.
Showtime has priced its service for $4 to $6 less than HBO Now, which HBO launched on April 7. Unlike HBO Now, Showtime's service also offers live feeds of its East Coast and West Coast programming, in addition to on-demand access to its content.
When announcing the service last month, Showtime had kept its actual launch date under wraps, only indicating that it would be available before the July 12 season premieres of the network's two big summer series, Ray Donovan and Masters of Sex.
Showtime Networks president David Nevins previously told Adweek he hopes the service will open up Showtime to a whole new audience, particularly millennials. "We do know that there's maybe 12 million homes that have high-speed Internet, who are not subscribers to any video packages," Nevins said. "And there's another, say, 75 million homes that have video packages but don't subscribe to Showtime. So we feel like there's definitely opportunities in new distribution."by Virginia Fiume via SCE Demos 7/7/2015 4:45:41 PM
Infiniti recreates the "flirting on the highway" scene from 1983's National Lampoon's Vacation with one of that film's original stars (not Chevy Chase, unfortunately) in this Crispin Porter + Bogusky ad tied to the Vacation remake coming later this month.
Here, Ethan Embry (who played Rusty in Vegas Vacation back in '97) replaces Chase in the Clark Griswold role, rolling down the road with his family en route to Walley World for some R&R. Instead of a crappy station wagon, however, they're ensconced in a comfy, high-tech Infiniti QX60 SUV.
Embry is soon distracted by an attractive blonde woman in a sleek convertible, and some intensely silly flirting ensues. (Sorry, Ethan, but nothing tops Chevy's self-consciously goofy grin. Nothing. Ever.)
In the movie, Christie Brinkley played the blonde. Will she show up here? Perhaps in an ironic punch line that makes me feel ungodly old?
Um, maybe. Cute enough ad, though.by Virginia Fiume via SCE Demos 7/7/2015 5:01:19 PM
Jolla is splitting into two companies. The company says it will focus on mobile development and licensing of Sailfish OS with Jolla Ltd., while a new company will be established to handle its hardware ambitions. The company isn’t saying who’s interested in licensing Sailfish OS, but will be at Mobile World Congress Shanghai later this month to talk about its progress in getting Sailfish in the hands of more users. The Jolla Tablet will still be delivered to Indiegogo backers, but Jolla says “supply issues of certain hardware components” is holding things up. The new hardware company will be announced…
This story continues at The Next Webby Virginia Fiume via SCE Demos 7/7/2015 5:02:20 PM