ScribbleLive: an introduction Live
ScribbleLive is the leading data-driven content marketing platform. We help our clients to:
- Manage the entire content engagement lifecycle from planning through to measurement.
- Create and distribute content that encourages interaction
and increases engagement on any website and chanel via embed, micro-sites, API and integration with third party platforms
- Measure the performance of content and audience's behaviours in real-time
- Optimize content planning using an iterative, data-driven content engagement process
- Solve the Top of The Funnel Challengeby Virginia FiumeControl collaboratively your content since the development of the content strategy
through to its measurementby Virginia Fiume
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Examples of ScribbleLive in action With more than 1000 clients between media organizations and corporations ScribbleLive had been used in multiple creative ways. Here there is a selection of examples and case studies.
Born as a liveblogging platform ScribbleLive is the leading technology for the creation, the distribution and the syndication of real rime content.
Bayer Crop Science Bayer Crop launched in September 2014 the Farmers Dialogue website. The purpose of the project is to create a controlled environment where discuss controversial issue with the audience.
When they launched the website they organised a press conference that was covered in the live events section using ScribbleLive. The major part of the collateral material had been prepared before the conference. This made the content team able to focus on the reactive actions during the press conference.
ScribbleMarket and Syndication The ScribbleLive marketplace let our clients amplify the audience that sees their content with a minimum of effort. It gives the potential to put their work and their site’s brand in front of thousands of people they might never otherwise reach. It lets them broadcast to people who have never visited their site and provides ample opportunity to prove to them why their websites are a must-visit destination.
It can bring you more views, more awareness and more audience.
Thanks to a password protected whitelabel BBC employees can submit their questions/opinions to the HR and Management Departments. Incoming questions and opinions are moderated and answered via ScribbleLive backend.
Events venue social wall
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Corporate Social Responsibility and Brand Positioning
Over 500 academics, policy makers and business leaders gathered in Rotterdam in May 2013. The purpose of the conference was to boost the position of Shell in the energy market. For nearly 8 hours a team from Shell, ScribbleLive and Edelman covered the event live online. Thanks to the ScribbleLive technology it was possible to prepare presentations, images, set up rules of engagement and prepare responses, prepare over 160 individual posts.
Measuring the influence of content and PR strategies
Thanks to our brand new product, Appinion, it is possible to analyse the influence and the impact of every single communication strategy. This is an example of an influence report, Autonomous Cars Influence Study.
Educating existing audience to create recognition for the brand or the organization
- CIBC - Financial advices
HR and talent management
- Price Water House Cooper Canada - http://live.ca.pwc.com/#AllEvents
Product reviews and presentations
- ScribbleSample for travel and tech
This example in ScribbleLive demo website is built around the idea of creating an aggreation of product reviews published on different social networks or from the frontend of the website as well. In this way our clients get two advantages: 1) they reduce their efforts in the content creation related to products, benefiting from what is written by the end users 2) They can monitor and react also to negative reviews.
- Concierge Auctions -
Real Estate auction house. They have a separate live event for each of the auctions so that viewers can see uploaded content. And if you go into their UPCOMING AUCTIONS tab, you can see an event for each property: Juliana Farms, Vista Ridge
, Punta Mita
A Recap Slideshow
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