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ScribbleLive Examples for Marketing needs Live

ScribbleLive Overview In two images




What we do 
by Virginia Fiume
Why we do it
by Virginia Fiume
 
 

1 of 2



With more than 500 clients we could have millions of examples.
Here you find a selection that I created imagining the kind of content experience and content strategies that you can imagine for your clients as an answer to specific marketing needs. Another useful reading is the "case studies" section in our website.


Brand positionining


Over 500 academics, policy makers and business leaders gathered in Rotterdam in May 2013. The purpose of the conference was to boost the position of Shell in the energy market. For nearly 8 hours a team from Shell, ScribbleLive and Edelman covered the event live online. Thanks to the ScribbleLive technology it was possible to prepare presentations, images, set up rules of engagement and prepare responses, prepare over 160 individual posts. 

Thanks to the unique Syndication Tool Edelman made the content available on media outlets such as the National Geographic. This shows an important resource in terms of PR relations, given the wide Scribblelive clients base in the media realm.

Reach out a target audience


Over 500 academics, policy makers and business leaders gather in Rotterdam in May 2013. For nearly 8 hours a team from Shell, ScribbleLive and Edelman covered the event live online. Thanks to the ScribbleLive technology it was possible to prepare presentations, images, set up rules of engagement and prepare responses, prepare over 160 individual posts. 

Thanks to the unique Syndication Tool Edelman made the content available on media outlets such as the National Geographic.

Again Shell as a good example. They organize periodical chat with experts of specific vertical or industry. The purpose is to offer a unique and useful content that is relevant for specific target audiences. This usually happens under the form of Q&A sessions and livechat. 

Dissent management

Bayer Crop launched in September 2014 the Farmers Dialogue website. The purpose of the project is to create a controlled environment where discuss controversial issue with the audience. Rather than chasing critics in the social networks, Bayer created a forum where they place threads of discussions and funnel the conversation toward their own experts. This is an example of a Forum

When they launched the website they organised a press conference that was covered in the live events section using ScribbleLive. It is possible to see how a lot of informative materials had been prepared before the conference, so that the coverage was very smooth. 

Even during the press conference it was possible to create slideshows of relevant tweets, uploading video, audio, pdf directly in the stream, creating an always accessible repository of materials. 

From a technical perspective, everything that you see here had been integrated using the ScribbleLive API.

Educating existing customers to create recognition for the brand

Douglas Gordon is a middle size real estate company. They have every week a 45 minutes live chat about mortgages and other real estate related topic.

Canadian Bank CIBC created a page focuses on  livechats that offer tips for entrepreneurs and  small investors: business tips, investment advice and so on. (click on any one of the content in the main page)
  • Last but not leas
an out of the box idea for the food industry :)

Varese News reporting on Cook Classes with Chefs could be replicated to create a live and entertainment component in any website http://live.varesenews.it/Event/Corso_Tigros_20 

Global Radio interviews the political leader. Beside the streaming of the program they locate the ScribbleLive stream where viewers and readers can interact, ask questions, discuss. They added an additional widget that provide updates about the sentiment of the audience toward the discussants. 

Organize a Q&A session and let the Expert answer sitting comfortably in his home using the wecam tool. Questions can come through thanks to ScribbleLive discussion tool, while the client can use a ScribbleLive account so that he can answer the questions with a simple video.


HR and talent management

PWC uses the platform to create discussion and  interest around their own recruiting processes.

Product reviews and presentations

  • ScribbleSample for travel and tech
- http://customerfiles.scribblelive.com.s3.amazonaws.com/scribblesoda/ecommerce/index.html

This example in ScribbleLive demo website is built around the idea of creating an aggreation of product reviews published on different social networks or from the frontend of the website as well.  In this way clients get two advantages: 1) they reduce their efforts in the content creation related to products, benefiting from what is written by the end users 2) They can monitor and react also to negative reviews.

  • Concierge Auctions -
http://www.conciergeauctions.com/auctions/2240-lazy-o-road-aspen-snowmass-colorado-81654/

Real Estate auction house. They have a separate live event for each of the auctions so that viewers can see uploaded content. And if you go into their UPCOMING AUCTIONS tab, you can see an event for each property: Juliana Farms, Vista Ridge, Punta Mita 


Social media aggretation

Jo
hnnie Walker and SportCheck offer two examples of how it is possible to aggreate social network content (contemporaneously from multiple sources) and display it in a Pinboard visualization very visually compelling.  It is a great way to both offer a plays to go for the audience, launch contests or  community engagement.

Storytelling and Social Curation

Customize the look and feel and tell a story integrating different content coming from different channels. Our embed code is very easy to use, however with a good developer you can really push your stream to the next level. 

  • Telling the story of a territory and interact with the local communityVarese News #141
Varese News is a local Italian newspaper. For 141 days in 2013 their reporters traveled the 141 municipalities of their province with a Vespa. They met the community, run q&a sessions with citizens and local celebrities, they took pictures and videos. They estimate an income of 30.000 euro of revenues from local advertisers. It was an experiment of collaborative storytelling, that generates new readers and engages the online community. 
Read the case study that we published on ScribbleLive website that accounts this particular project. 

Certain real estate development and architectural projects might last for years. Why not offering a visual representation of the key milestones that you and your client reached?

Developed with the ScribbleLive API the website that covered the elections time. It was possible to follow each candidate in all its movement and with all the relevant information curated from social media.


Events coverage

Red Bull is probably the most successful case of marketing strategy. They organise regular appointments named Red Bull Air Race: competitions where speed and precision are the key factors. In this example you can see how beside a perfect landing page they integrated the "live" red tab that leads to the live coverage of the race, which is created using ScribbleLive. In the right side of the page they located a video stream of the race. This guarantees an highest time on page and it makes easy for the audience to interact with the content.


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